Traditional iconography of Sarah Baartman and feminist contemporary art Many African female diasporic artists have criticised the traditional iconography of Baartman. According to the studies of contemporary feminists, traditional iconography and historical illustrations of Baartman are effective in revealing the ideological representation of black women in art throughout history. Such studies assess how the traditional iconography of the black female body was institutionally and scientifically defined in the 19th century.
Renee Cox,
Renée Green,
Joyce Scott,
Lorna Simpson,
Carrie Mae Weems and
Deborah Willis are artists who seek to investigate contemporary social and cultural issues that still surround the African female body.
Sander Gilman, a cultural and literary historian states: "While many groups of African Blacks were known to Europeans in the 19th century, the Hottentot remained representative of the essence of the Black, especially the Black female. Both concepts fulfilled the iconographic function in the perception and representation of the world." "Permitted" is an installation piece created by Renée Green inspired by Sarah Baartman. Green created a specific viewing arrangement to investigate the European perception of the black female body as "exotic", "bizarre" and "monstrous". Viewers were prompted to step onto the installed platform which was meant to evoke a stage, where Baartman may have been exhibited. Green recreates the basic setting of Baartman's exhibition. At the centre of the platform, which there is a large image of Baartman, and wooden rulers or slats with an engraved caption by Francis Galton encouraging viewers to measure Baartman's buttocks. In the installation there is also a peephole that allows viewers to see an image of Baartman standing on a crate. According to Willis, the implication of the peephole, demonstrates how ethnographic imagery of the black female form in the 19th century functioned as a form of pornography for Europeans present at Baartman's exhibit. Feminist artists are interested in re-representing Baartman's image, and work to highlight the stereotypes and ethnocentric bias surrounding the black female body based on art historical representations and iconography that occurred before, after and during Baartman's lifetime. The similarities with the way in which Baartman was represented as the "Hottentot Venus" during the 19th century have prompted much criticism and commentary. According to writer Geneva S. Thomas, anyone that is aware of black women's history under colonialist influence would consequentially be aware that Kardashian's photo easily elicits memory regarding the visual representation of Baartman. A
People Magazine article in 1979 about his relationship with model
Grace Jones describes Goude in the following statement: Jean-Paul has been fascinated with women like Grace since his youth. The son of a French engineer and an American-born dancer, he grew up in a Paris suburb. From the moment he saw West Side Story and the Alvin Ailey dance troupe, he found himself captivated by "ethnic minorities" — black girls, PRs. "I had jungle fever." He now says, "Blacks are the premise of my work." Days before the shoot, Goude often worked with his models to find the best "hyperbolised" position to take his photos. His model and partner, Grace Jones, would also pose for days prior to finally acquiring the perfect form. "That's the basis of my entire work," Goude states, "creating a credible illusion." In response to the November 2014 photograph of Kim Kardashian, Cleuci de Oliveira published an article on
Jezebel titled "Saartjie Baartman: The Original Bootie Queen", which claims that Baartman was "always an agent in her own path." Oliveira goes on to assert that Baartman performed on her own terms and was unwilling to view herself as a tool for scientific advancement, an object of entertainment, or a pawn of the state. Neelika Jayawardane, a literature professor and editor of the website
Africa Is a Country, published a response to Oliveira's article. Jayawardane criticises de Oliveira's work, stating that she "did untold damage to what the historical record shows about Baartman". Jayawardane's article is cautious about introducing what she considers false agency to historical figures such as Baartman. An article titled "Body Talk: Feminism, Sexuality and the Body in the Work of Six African Women Artists", curated by Cameroonian-born Koyo Kouoh, mentions Baartman's legacy and its impact on young female African artists. The work linked to Baartman is meant to reference the ethnographic exhibits of the 19th century that enslaved Baartman and displayed her naked body. Artist
Valérie Oka's (
Untitled, 2015) rendered a live performance of a black naked woman in a cage with the door swung open, walking around a sculpture of male genitalia, repeatedly. Her work was so impactful it led one audience member to proclaim, "Do we allow this to happen because we are in the white cube, or are we revolted by it?". Oka's work has been described as 'black feminist art' where the female body is a site for activism and expression. The article also mentions other African female icons and how artists are expressing themselves through performance and discussion by posing the question "How Does the White Man Represent the Black Woman?". Social scientists James McKay and Helen Johnson cited Baartman to fit newspaper coverage of the
African-American tennis players
Venus and
Serena Williams within racist trans-historical narratives of "pornographic eroticism" and "sexual grotesquerie." According to McKay and Johnson, white male reporters covering the Williams sisters have fixated upon their on-court fashions and their muscular bodies, while downplaying their on-court achievements, describing their bodies as mannish, animalistic, or hyper-sexual, rather than well-developed. Their victories have been attributed to their supposed natural physical superiorities, while their defeats have been blamed on their supposed lack of discipline. This analysis claims that commentary on the size of Serena's breasts and bottom, in particular, mirrors the spectacle made of Baartman's body.
Reclaiming the story In recent years, some black women have found her story to be a source of
empowerment, one that protests against the ideals of white mainstream beauty, as curvaceous bodies are increasingly lauded in
popular culture and
mass media. Paramount Chief Glen Taaibosch, chair of the Gauteng Khoi and San Council, says that today "we call her our Hottentot Queen" and honour her. ==Legacy and honours==