Nygaard was hired by
BuzzFeed in April 2015 and worked as a video producer for the show
LadyLike before leaving the company in January 2017. She explained her reasoning for this decision in a popular 2017 video posted to her YouTube channel, titled "Why I Left BuzzFeed", which had over 14.9 million views as of April 2017. Nygaard is known for her YouTube series "Bad Makeup Science" in which she has mixed together large quantities of various cosmetics, such all of her liquid lipsticks, foundations, eye shadows, highlighters, and every lipstick from
Sephora (among others), to create "Franken" products. Nygaard is often credited with beginning a YouTube trend of mixing large quantities of a single type of beauty product together. She has also made several fashion-related videos, including wearing strange or novelty clothing items such as clear plastic pants, 9-foot-long jeans, and thigh-high
Ugg boots. She has also created videos exploring historical fashion, including one produced in collaboration with
Colonial Williamsburg. In October 2019, Nygaard released a lipstick collection in collaboration with
ColourPop. In 2022, she signed with the management company Night. According to Cosmetify, she was the highest-earning beauty influencer in 2022. In 2023, Nygaard collaborated with
Cristine Rotenberg's nail polish brand, Holo Taco, to release a limited edition collection of nail polish. == Personal life ==