The Greenwich store was designed to minimise its environmental impact and give a more pleasant shopping experience.
Dino Adriano, Sainsbury's CEO, said the building marked "a watershed in supermarket architecture". The store was designed by Paul Hinkin of Chetwood Associates, The store was designed to be "a naturally lit and ventilated food hall surrounded and protected by earth banks". Energy-saving measures were predicted to save £60,000 per year; The building's sides were covered with earth to increase insulation, although this had to be altered in the final designs to allow for
emergency exits.
Criticism The building's environmental credentials did not go unchallenged, especially due to the design's perceived
car-centricity. A report by the
Institute for Transportation and Development Policy said that the supermarket "cater[ed] to the car" and highlighted its location next to a 300-space free car park. An article in
The Evening Standard noted that "for all the oil by-products saved by the panels in the nappy-changing rooms, rather more will come out of the thousands of exhaust pipes that will come and go everyday", and
Friends of the Earth said the building was "repeating one of the worst mistakes of the 20th century in producing a car-generating high street-destroying superstore". Sainsbury's responded that people using cars to go shopping was the current reality, and that using other forms of transport was something that would have to be introduced gradually. Despite Hinkin's argument that the building was "ideally suited for a wide range of uses", a principal criticism of the store's design was that it was seen as inflexible, which impacted upon its sustainability. The listing report by English Heritage noted that the heating and cooling systems limited the way the shop floor could be used, and the building's architecture meant that extension or alteration was less feasible.
Recognition and press coverage The building scored a perfect 31 out of 31 environmental rating, the highest score ever for a retail building, and was the first supermarket and first British building to receive an 'excellent'
BREEAM rating. It was recognised as "the greenest supermarket building in the world" at the time, and described by architecture critic Robert Park as "the most energy-efficient supermarket building we have ever seen". The store's environmentally friendly features were often covered by the press, sometimes heavily relying on Sainsbury's own promotional materials. The reception from the architectural and national press was generally positive.
Awards Sainsbury's Greenwich received a number of awards for its architecture and sustainable design. It was awarded '
millennium product' status by the
Design Council on 14 December 1999. In 2000, it was shortlisted for the
RIBA Stirling Prize and won a RIBA Regional Award and the
RIBA Journal Sustainability Award. The store also won the
Design Museum's Design Sense Award, the
Retail Week Store Design of the Year 2000, and
Channel 4's Building of the Year: People's Choice 2000. ==Opening and history==