Phillips and
Elvis Presley opened a new form of music. Phillips said of Presley: "Elvis cut a ballad, which was just excellent. I could tell you, both Elvis and
Roy Orbison could tear a ballad to pieces. But I said to myself, 'You can't do that, Sam.' If I had released a ballad I don't think you would have heard of Elvis Presley." Phillips stated of his goals, "everyone knew that I was just a struggling cat down here trying to develop new and different artists, and get some freedom in music, and tap some resources and people that weren't being tapped." He didn't care about mistakes; he cared about the feel. Phillips met Presley through the mediation of his longtime collaborator at the Memphis Recording Service,
Marion Keisker, who was already a well-known Memphis radio personality. On July 18, 1953, the eighteen-year-old Presley dropped into the studio to record an acetate; Keisker thought she heard some talent in the young truck driver's voice, and so she turned on the tape recorder. Later, she played it for Phillips, who gradually, with Keisker's encouragement, warmed to the idea of recording Elvis. Presley, who recorded his version of
Arthur "Big Boy" Crudup's "
That's All Right" at Phillips's studio, became highly successful, first in Memphis, then throughout the southern United States. He auditioned for Phillips in 1954, but it was not until he sang "That's All Right (Mama)" that Phillips was impressed. He brought the song to
Dewey Phillips, a
disc jockey at
WHBQ 560, to play on his
Red, Hot & Blue program. For the first six months, the flip side, "
Blue Moon of Kentucky", Presley's upbeat version of a
Bill Monroe bluegrass song, was slightly more popular than "That's All Right (Mama)". While still not known outside the South, Presley's singles and regional success became a drawing card for Sun Records, as singing hopefuls soon arrived from all over the region. Singers such as
Sonny Burgess ("
My Bucket's Got a Hole in It"),
Charlie Rich,
Junior Parker, and
Billy Lee Riley recorded for Sun with some success, and others, such as
Jerry Lee Lewis,
B. B. King,
Johnny Cash, Roy Orbison, and
Carl Perkins, became stars. Phillips's pivotal role in the early days of rock and roll was exemplified by a celebrated jam session on December 4, 1956, with what became known as the
Million Dollar Quartet. Jerry Lee Lewis was playing piano for a Carl Perkins recording session at Phillips's studio. When Elvis Presley walked in unexpectedly,
Johnny Cash was called into the studio by Phillips, leading to an impromptu session featuring the four musicians. Phillips challenged the four to achieve gold record sales, offering a free Cadillac to the first, which Carl Perkins won. The contest is commemorated in a song by the
Drive-By Truckers. By the mid-1960s, Phillips rarely recorded. He built a satellite studio and opened radio stations, but the studio declined, and he sold Sun Records to
Shelby Singleton in 1969. ==WHER==