Collapse In April 1995, cracks began to appear in the ceiling of the fifth floor in the south wing, but the only response by Lee Joon and staff management was to move merchandise and stores from the top floor to the basement. On the morning of June 29, the number of cracks in the area increased dramatically, prompting store management to close parts of the top floor. However, the management failed to shut the building down or issue formal evacuation orders, At about 5:00 p.m.,
KST (UTC+9:00), as the fifth floor ceiling began to sink, store workers finally closed off all customer access to the fifth floor. Fifty-seven minutes before the collapse, the store was packed with hundreds of shoppers, but still, Lee Joon did not close the store or attempt any repairs. At about 5:52 p.m., cracking sounds could be heard and workers began to sound alarms and evacuate the building, but it was too late. The roof gave way and the air conditioning units crashed onto the overloaded fifth floor which then gave way. In less than twenty seconds, the building's main columns (which had been weakened by the installation of the escalators) failed, followed by all the columns in the south wing. The store's south wing, excepting the very southernmost part, then collapsed completely into the basement trapping more than 1,500 people inside. 502 people died and 937 were injured. The disaster resulted in property damage totaling about ₩270 billion (about US$206 million).
Rescue efforts Rescue crews were on the scene within minutes of the disaster, with cranes and other heavy equipment being brought in the next day. However, Seoul's mayor, Choi Pyong-yol, announced the rescue would be called off due to concerns that the unstable remains of the store would collapse. After massive protests, especially from friends and relatives of those still missing, Choi and officials agreed to continue looking for survivors, with the remains of the store being steadied by guy cables. At one point,
Korea Telecom was transmitting a signal every half hour, designed to trigger cellphones or pagers that trapped survivors might be carrying. After nearly a week, the focus was on removing the debris, but construction crews continued to search for victims. Two weeks after the collapse, city officials concluded that anybody who was still in the building must have already died; therefore, further efforts would be made only towards "recovery", not "rescue". Despite the sweltering heat, some who were not rescued in the first few days avoided
dehydration by drinking rainwater. The last to be rescued, 19-year-old store clerk Park Seung-hyun (), was pulled from the wreckage 17 days after the collapse with a few scratches; 18-year-old Yoo Ji-hwan was pulled out after nearly twelve days; and a man rescued after nine days reported that other trapped survivors had drowned from the rain and from the water used for fire suppression. == Casualties ==