During high school, a friend of Nuru's persuaded her to participate in the
fourth cycle casting of ''Germany's Next Topmodel'' in Munich. Nuru was chosen as one of the finalists and won jobs for
Sony Ericsson and
Gillette during the competition. On 21 May 2009, Nuru was announced as the fourth cycle's winner and the first Ethiopian winner. Unlike the three previous winners of ''Germany's Next Topmodel'', Nuru did not win a modeling contract with
IMG Models, but with the
Heidi Klum GmbH, whose manager is Heidi's father Günther Klum. Before Nuru won ''Germany's Next Topmodel'', she had already been given the opportunity to gain experience as a model for friendly designers after she was approached by a photographer when she was 15 years old. She appeared in a fashion show held in
Dresden which also featured cycle 3's winner
Jennifer Hof. In 2009, Nuru started a modeling career. She walked in shows in
London Fashion Week London,
New York Fashion Week New York,
Milan Fashion Week Milan and
Berlin Fashion Week Berlin, such as
Escada Laurèl,
Guido Maria Kretschmer,
Gant,
Cesar Galindo NY,
Custo Barcelona and
Roberto Cavalli. In September 2022 she joined the criticism of
Germany's Next Topmodel as she said: "I was not aware of how blatantly young women were treated there. It was as if I had blinders on, a lot is me I wasn't aware of it even as a participant. I'm still horrified by how young women are treated." She added: "With the knowledge I have today, I would not take part in Germany's Next Topmodel again." == Philanthropy ==