The Smell-O-Vision mechanism did not work well. According to Hy Hollinger of
Variety, aromas were released with a distracting hissing noise, and audience members in the balcony complained that the scents reached them several seconds after the action was shown on the screen. Technical adjustments by Smell-O-Vision's manufacturers solved these problems, but by then it was too late. Negative reviews, in conjunction with word of mouth, caused the film to fail miserably. Todd later said that his press agent Bill Doll "had an idea that would have saved the damned thing if we'd thought of it before the film opened. And that was to reverse the pump. It sucked air back, so that there was no overhang on the previous smell. Otherwise it just sort of drifted in between smells. It wasn't over powering, but just enough not to make the clearest delineation. Bill got this idea after the third opening. It was used, and it worked perfectly, but by that time the ship had sailed."
Critical reception Hy Hollinger of
Variety wrote that the film "has many elements that are derivative of a Hitchcock chase film, the late Mike Todd's
Around the World in Eighty Days, and the Cinerama travelogue technique...The travelog is neatly integrated as part of the chase."
Bosley Crowther of
The New York Times wrote: As theatrical exhibitionism, it is gaudy, sprawling and full of sound. But as an attempt at a considerable motion picture it has to be classified as bunk...It is an artless, loose-jointed "chase" picture...Whatever novel stimulation it might afford with the projection of smells appears to be dubious and dependent upon the noses of the individual viewers and the smell-projector's whims...Indistinct is the right word for the whole silly plot of the film and the casual, confused performance of it, which is virtually amateur. Except for the job of Peter Lorre...the acting is downright atrocious. The
Los Angeles Times called the film "good family entertainment and while it is doubtful whether the smellies are here to stay you'll find this one worth a look...and smell." Comedian
Henny Youngman quipped "I didn't understand the picture. I had a cold."
The Monthly Film Bulletin, reviewing the
Holiday in Spain version of the film, wrote: "Originally presented complete with the smells of Spain, and now deodorised to leave the characters still doing an unconscionable amount of sniffing, this is a thin thriller-charade offering little in the way of either amusement or excitement. Peter Lorre makes an affable appearance as the meter-conscious, cowardly-but-game taxi-driver; otherwise the film is mainly an excuse to use the large screen for travelogue views around Spain – which are spectacular enough if you like that sort of thing."
Box office In its first five shows in Chicago, the film grossed $12,000. It went on to earn only $300,000 in theatrical rentals in the United States and Canada. ==Soundtrack==