The cup's long-term sponsor, the
OVD Rum company, which, as of 2006, had an eighteen-year-long association with the competition, withdrew their backing before the start of the
2006–07 competition. Unlike most other sponsored contests whose names change often, OVD had become so ingrained into the Scottish Junior Cup that it was often simply referred to as the "OVD Junior Cup". The Scottish Junior Football Association announced in 2006 that they would provide the sponsorship and prize money themselves, meaning the cup would be known simply as the
Scottish Junior Cup. A new sponsor was found during the 2006–07 competition for the semi-finals and final -
Scottish Citylink, a long-distance coach operator. The competition was sponsored by
Emirates between 2009 and 2013. The tournament was without a sponsor in 2013–14, with
Barr Construction sponsoring the final only, then the SJFA entered a partnership with
Dementia Scotland for the latter stages of the 2014–15 competition. The cup had been without a sponsor since ETHX Energy sponsored the 2015–16 competition. However, from 2018, sportswear company
Macron sponsored the tournament for three seasons. == Finals ==