Ambassadorship In 2005, Lee was appointed as an Honorary Space Ambassador by
Korea Aerospace Research Institute, Ministry of Science and Technology. Lee was appointed as the first ambassador of Seoul Teen Women's Festival by the
Seoul Metropolitan Government in 2008 to help promote and create a safe Seoul for teenage girls. In June 2011, Lee was appointed as a Public Relations Ambassador for Energy Citizen Solidarity to promote the importance of energy conservation practice and protecting the environment. In 2018, Lee was appointed as a Crime Prevention Ambassador by Seoul Gangdong Police Station,
Seoul Metropolitan Police Agency.
Endorsements In 2008, Lee became the first model and endorser for Nana's B, a cosmetic brand for teenagers by
LG H&H. In 2012, she was appointed as an exclusive model for
Samchuly, the most well-known bicycle company in Korea. In 2013, Lee was named as an executive model for
Clean & Clear. From 2017 to 2019, Lee became a model and endorser for the cosmetic brand
Tony Moly and a French dessert company and the world's largest franchise brand of yogurt
Yoplait from 2017 to 2020. In 2020, She was named as the new ambassador of a cosmetic brand The Face Shop new line Yehwadam by
LG H&H. In 2022, Lee re-appeared as an ambassador for Yoplait, became the first
Cetaphil brand ambassador in Korea, an exclusive model for Italian luxury brand
Versace fragrances, and the first brand ambassador for eco-friendly fashion brand Joseph and Stacey. In 2023, Lee became an exclusive model for sunglasses brand Vedi Vero. In 2024, she became an exclusive model for the fermented milk product Dr. Capsule 100 by
Binggrae and an exclusive model and endorser for home aesthetic brand Vanav. In 2025, Lee became an exclusive model for clothing brand SOUP known for its romantic and feminine mood, became friends of the house Japanese luxury brand
Shiseido, and brand ambassador for French luxury hair care Rene Furterer by
Laboratoires Pierre Fabre. In August, Lee become an exclusive model for a contemporary Korean fashion brand with a Parisian sensibility Merci Anne S. ==Filmography==