In 1995, John Luth founded Seabury Capital originally as an airline consultancy firm. The firm's name comes from
Samuel Seabury, the first Anglican Bishop in the US who is an ancestor of Luth's wife. Luth, a former banker was previously the
Chief financial officer of
Continental Airlines who used his
restructuring experience to carve out a niche that provided advice to other
airline companies. The successful restructuring of Continental Airlines at the time lead to an increase in stock price which gave Luth a lot of cash from his equity stake in it. Luth cashed in his stake so he could fund Seabury. Seabury became a boutique investment bank that advised aviation companies on financial matters as well as a strategic consultancy firm that offered advice on operational areas. Half its employees were bankers while the other half were former airline executives. While its consulting business received mixed reviews, it was its financial advisory business that stood out with praise on its expertise regarding areas such as
aircraft lease restructuring. Luth was known as a ruthless negotiator who could still keep negotiations transparent and detailed. Many aircraft lessors compared Seabury to
Babcock & Brown. There were concerns that the restructuring advisory business could lead to
conflicts of interest from having advised so many airlines and so Ruth looked to Europe and Asia for new business. In April 2016, Seabury formed Seabury Global Markets, a
fintech distribution platform. In February 2017,
Accenture acquired Seabury's aviation consulting business. In October 2023, Seabury merged with aviation financial advisory firm Plane View Partners. ==Business activities ==