Just prior to Serializer's launch in 2002, webcomics publisher Joey Manley described the site to
Wired as a showcase for
alternative webcomics "designed to provoke thought, to challenge assumptions and exercise the aesthetic sense." Manley stated that he wanted the artists on Serializer to "do everything and anything that the best novelists, the best filmmakers, the best poets and painters are able to do and, because of the unique nature of the form, to do some things that those artists, working in those other forms, can't do." When the site launched, the most recent webcomic pages and strips were free, and the website's archives were available for a subscription fee of $2.95
USD per month. This subscription model was revolutionary at the time, and was one of the first profitable subscription models for webcomics. A few webcomics on Serializer were also available for direct purchase via the
BitPass micropayments system. Some of Serializer's comics used award-winning
infinite canvas techniques, using the potentially limitless space available on the web to create comics that would be impossible to fit on standard print comics pages. In 2004, Hart noted that Serializer.net excited him specifically as an online venture, and that he was not interested in whether any of the works on it would wind up in print. ==History==