MarketSevel Argentina
Company Profile

Sevel Argentina

Sevel Argentina S.A. was an Argentine automobile company established in 1981 that produced and marketed Fiat, Peugeot, Alfa Romeo, Chevrolet, and Citroën vehicles for the local market until it was dissolved in 1999. The company was created by merging Fiat's and Peugeot's Argentine operations.

History
In Europe, Fiat S.p.A. and PSA Peugeot Citroën began a 50/50 joint venture in 1978 under the name of "Sevel" (an acronym of "Société Européenne de Véhicules Légers" or "Società Europea Veicoli Leggeri"). Two factories, Sevel Sud in Italy and Sevel Nord in France, still produce commercials and MPVs. The Argentine manufacturers of Peugeots (SAFRAR, Sociedad Anónima Franco Argentina de Automotores CIF) and Fiats (Fiat Concord S.A.) then merged in 1981. The new company formed was also called Sevel, but here the versatile acronym stood for "Sociedad Europea de Vehículos para Latinoamérica" (European Company for making Vehicles for Latin America). At first, Sevel resumed production of models previously made by Fiat Concord (125, 128) and SAFRAR (404, 504) but the company soon added new models such as Peugeot 505 (1981), and Fiat 147 (1982). The company proposed to reduce production of automobiles to 30,000 per year, which caused the closure of two out of five assembly plants in Argentina, and the suspension of 15,000 employees.), Uno, Duna were added, as well as the Chevrolet C-10 pickup produced under license from General Motors. vans, and heavy vehicles were to be built in Fiat's factory in Ferreyra, Córdoba province. Peugeot's Berazategui (in Greater Buenos Aires) factory was decommissioned and production transferred to El Palomar, but increasing market demand in 1993 meant this plant was reopened. The local auto industry was hit hard, however, by the Mexican peso crisis. A fall in sales to 130,000 led the company to divest itself of the Fiat licence in 1996, and Sevel revenues fell by nearly half, to US$1.1 billion. In 1998, Grupo SOCMA sold its block of shares to PSA Group which took over production of Peugeot and Citroën vehicles under the name of "Peugeot-Citroën de Argentina". Following Sevel's liquidation, Macri was convicted of customs duty evasion relating to an auto export-import scheme via neighboring Uruguay. == Sevel Uruguay ==
Sevel Uruguay
"Sevel Uruguay", located in its capital city Montevideo, is an assembler of Fiat, Jeep, Chrysler, Dodge, and Ram branded vehicles. The company was founded in 1984 and since 1992 it has assembled vehicles as CKD-related kits. The vehicle identification number, however, uses the plant's own brand code 9U1. Fiat models that have been assembled in Uruguay are Uno, Fiorino, Punto, Palio (sedan and station wagon), Siena, Strada, Stilo, Idea, Linea, Ducato, and Iveco Daily. Some of the vehicles assembled in Uruguay are also marketed in Central America. == Vehicles ==
Vehicles
In 1981, production of the existing lineups (Fiat 600, 133, 128, 125, Peugeot 404, and 504) continued, but newer models were announced along with the merger. Subsequently, the Fiat 147 (called Spazio) and Peugeot 505 were added, while other old models were either updated or discontinued. SEVEL-built cars received "8A4" as the manufacturer code in the vehicle identification number. Produced List of vehicles (automobiles and trucks) produced by Sevel Argentina, 1981–1999: ;Notes Imported Fiat Tempra (1993–?) ==See also==
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