Globally, there are different cultural attitudes towards sex tourism. In less developed countries for example, families in poor rural areas may sell their children to human traffickers, who will take the children to major cities to work in the sex industry. In Thailand for example, women will support their husbands by becoming prostitutes. Sex tourism can evade the shame associated with prostitution in one’s home country. In a forum on sex work in the Philippines and Thailand, a member stated “we see that everybody else is relaxed and happy paying for sex and this leads to a feeling of liberation because there isn’t the sense of guilt or embarrassment that we might feel if we were with a prostitute back home”. Those engaging in sex tourism often seek to neutralize behaviour. In Weitzer (2025), it is recognized that sex tourists “deny injury” (p. 4), by claiming sex workers are working consensually and of their own free will. Further, both those paying for and providing services of sex tourism often attribute the need for sex tourism to wider issues of global economic oppression. For example, most Southeast Asian sex workers send portions of their earnings to support their family members, leading to sex work being viewed as reciprocal care/providing for the public good. Coercion occurs because of institutionalized norms and dire needs (e.g., a woman must engage in sex work out of necessity to support her siblings financially), not just direct force. Male tourists, sometimes known as
sexpats (
expatriate +
sex tourist), join
online communities in which they share advice on destinations and, although it is not among the most common cases, there is the category of "girlfriend experience" which, in some cases, evolves into an emotional relationship. General attitudes towards sex work are complex and often regarded as controversial. Often the men who travel seeking to pay for sex may do so because it is much harder to engage in sex work in their home countries. Furthermore, in some countries, such as Cambodia and Thailand, this practice is considered commonplace, and men who do not engage in commercial sex may be considered unusual by their peers. Amongst their findings were: • Preconceptions about
race and
gender influenced the tourist's opinions. • Underdeveloped countries are considered
culturally different, so in Western tourist's
understanding, the exploitation or male domination of women is without consequence or stigma of that found in their home countries. Despite a great deal of interest in sexual tourism amongst theorists, detailed studies of cultural attitude are rare, regardless of the increasing accessibility of group studies in the past three decades. == Economic and policy implications ==