Schembechler became
Michigan's 15th head coach after the
1968 season, succeeding
Bump Elliott. He was hired in fifteen minutes. It took athletic director
Don Canham that long "to sense the intensity, the enthusiasm of a man destined to be a winner." Besides a stellar record at Miami he also "brought a unique five-man angle defense and a guarantee that he would make it work within five years." At Michigan, Schembechler became one of college football's greatest coaches. He won a school-record 194 games, lost only 48, and tied five for a winning percentage of .796. His teams never posted a losing season. In
Big Ten Conference play, he had a record of 143–24–3 for a winning percentage of .850. His Michigan teams won or shared 13 Big Ten titles and made 10
Rose Bowl appearances. His record during the 1970s was the best of any Division I coach. Schembechler led the Wolverines to a total of 17 bowl games, going 5–12 in 21 years, placing him ninth in all-time bowl appearances. He was voted national coach of the year in 1969 by both the
American Football Coaches Association and the
Football Writers Association of America. Schembechler's greatest victory came in his
first season, when he led the Wolverines to an upset victory over a standout Ohio State team coached by his old mentor, Woody Hayes. Hayes' Buckeyes dominated the series during the late 1950s and for most of the 1960s as Michigan fielded a number of uncharacteristically mediocre teams. In 1968, the year before Schembechler became head coach, Hayes made it clear how far Michigan had fallen behind its traditional rival, when the Wolverines lost 50–14. At the end of the game, Hayes decided to pursue a two-point conversion rather than a simple kick for an extra point. When Hayes was asked why he "went for two," he responded, "because they wouldn't let me go for three." The embarrassment of that outcome set the stage for the 1969 rematch. In 1969, the Buckeyes entered the game as defending national champions and 17-point favorites with the top ranking in the country and a 22-game winning streak. Hayes'
1969 squad included five first-team
All-Americans. But Schembechler's
7–2 Wolverines dominated a team Hayes later considered his best,
beating Ohio State 24–12. In a single afternoon, Schembechler and his charges resurrected Michigan's football tradition and returned the program among college football's elite. Both Schembechler and Hayes, who remained personal friends until Hayes' death in 1987, agreed it was Hayes' best team and Schembechler's biggest victory. Michigan's win over Ohio State in 1969 is considered to be one of the greatest upsets in college football history and the most significant win for a Michigan team ever. '' The Wolverines and Buckeyes proceeded to engage in the
Ten Year War. This elevated the Michigan–Ohio State football rivalry into one of college football's greatest annual grudge matches. For ten years the two dominated the Big 10, splitting ten conference titles between them and finishing second eight times. The Big Ten earned a nickname of "Big Two, Little Eight" during that era due to their dominance. After a decade of on-field stratagems, sideline antics, and locker room psychological ploys, Schembechler held a 5–4–1 advantage. Schembechler's tenure at Michigan was also notable for the renewal of Michigan's rivalry with
Notre Dame. Despite the fact that the two schools are located within 200 miles of one another and ranked first/second in both total wins and winning percentage in college football, they had not played each other since the 1940s. The resurrection of the rivalry was facilitated by Schembechler's close friendship with Ara Parseghian, Notre Dame's coach at the time of Bo's arrival. Schembechler, however, never had a chance to coach against his former mentor, as scheduling commitments prevented the series from resuming until 1978, after Parseghian had left Notre Dame and was succeeded by
Dan Devine. Despite Schembechler's success during the regular season, he was less successful in bowl games. His overall record was 5–12, which includes a 2–8 record in the Rose Bowl. The Wolverines lost the
1970 Rose Bowl, their first bowl game under Schembechler, while he was hospitalized after suffering a heart attack on the previous day. Michigan went on to lose their next six bowl games before winning five of the last ten they played under Schembechler. The only four of his 21 Michigan teams that did not play in a bowl, however, were a shade short of perfection, losing a total of three games while compiling a combined record of 39-3-1. One loss was by three points and a second was lost in the last seconds when a 33-yard FG attempt was ruled to be just wide of the goalposts. , and
Wally Teninga that was given to President
Gerald Ford. Following the 1980 season, Schembechler gained the first of his two Rose Bowl victories by beating the
Washington Huskies. The 1980 Michigan team featured the talents of
Anthony Carter, a three-time consensus All-American. In 1980 Michigan stumbled early in the season, losing two of its first three games. As a result of the two losses, Michigan was eliminated from consideration for college football's national championship, finishing 4th in the end-of-season polls. But Schembechler maintained that his first Rose Bowl champions were the country's best team by season's end. They did not allow a touchdown over the course of their last five games, giving up nine points total. Perhaps spurred by Carter's success, Schembechler's teams began to pass more during the 1980s, but Schembechler never completely shed his image as a run-first offensive coach. (A favorite saying of Schembechler was that "there are three things that can happen when you pass, and two of them are bad.") At the same time, his teams continued to enjoy consistent success throughout the decade.
Jim Harbaugh, a future NFL All-Pro quarterback and former head coach of the University of Michigan, led Schembechler's 1985 team to a 10–1–1 record, a 27–23 win over
Nebraska in the
Fiesta Bowl, and a No. 2 ranking in the final polls, the highest finish ever for one of Schembechler's teams. Schembechler's last two teams went to the Rose Bowl, splitting two games with USC. Schembechler retired from coaching after the
Rose Bowl in 1990. He decided to retire at the relatively young age of 60 because of his history of heart problems and was succeeded by Michigan's offensive coordinator
Gary Moeller, whom he handpicked. Schembechler was also the athletic director at Michigan from 1988 until early 1990. Just before the
1989 NCAA basketball tournament, men's basketball head coach
Bill Frieder announced that he was taking the head coach position at
Arizona State University, effective at the end of the season. Insisting on those in the program being dedicated to the school, Schembechler immediately fired Frieder and appointed assistant basketball coach
Steve Fisher as interim head coach, while famously announcing that "a Michigan man is going to coach a Michigan team" in the NCAA tournament. The literal meaning of the Schembechler's quote was that only a current, 100 percent-committed university employee would coach the team, not Frieder, whose loyalties had just switched to Arizona State. Ironically, Frieder was an alumnus of Michigan, while Fisher was not. Fisher led
Michigan to six straight victories in the tournament and the 1989 national championship. Schembechler witnessed the championship game, an 80–79 overtime cliffhanger vs.
Seton Hall, two days after his 60th birthday (the semifinal victory over Big Ten rival
Illinois was played on Schembechler's birthday). Fisher submitted Bill Frieder's name to receive the championship ring, however someone, likely from Schembechler's administration, removed his name. Schembechler would coach Michigan's Rose Bowl team in 1990 while having secretly accepted the role of President for the
Detroit Tigers, publicly announcing the hire after the game.
"Those Who Stay Will Be Champions" Schembechler began his tenure as head coach at Michigan with a rallying cry to his players: "Those who stay will be champions!" This slogan foreshadowed the challenges Michigan football players would endure from the dramatic culture change initiated by Schembechler, who emphasized toughness and introduced practices and conditioning far more rigorous than any of the players had been exposed to before. His first training camp in 1969 saw around 140 players enter but a 75 emerging from the grueling camp and choosing to embrace Schembechler's system. Schembechler's subsequent successes and legacy of propelling the Michigan football program to further national prominence immortalized his promise to his players after accepting the head coaching position at Michigan. Every Michigan football player who played for Bo Schembechler and stayed at Michigan for four years left Michigan with at least one Big Ten championship ring. Furthermore, not once did any Michigan player under Bo endure a losing season during his tenure.
Offer from Texas A&M On January 15, 1982,
Texas A&M offered Schembechler nearly $3 million for 10 years—the richest contract in the history of college athletics at that time—to become the school's football coach and athletic director. Schembechler turned it down. "Frankly, I've come to the conclusion that there are things more important in this world than money," Schembechler said. "For that reason, I've decided to stay at Michigan." ==After Michigan==