In 1998, with a loan from her father, Zach Lonstein,
chief executive officer of
Infocrossing, she started the eponymous clothing line Shoshanna, focusing on "women’s fashions for different body types." In 2013,
Elizabeth Arden, Inc. named Gruss the brand's first-ever Style Director. In this role, Gruss served as a spokeswoman and adviser for the design label.
Television Gruss has appeared in numerous television programs, webcasts, and interviews, including a 2008 episode of ''
America's Next Top Model''. ==Personal life==