The Box was created by Aleksander Herresthal of Norwegian company
Seefood TV, and was first presented at the
MIPCOM trade show in
Cannes in October 2024. It was first broadcast on 9 January 2025 on Norway's
TV 2 Direkte. The tender was won by
Twofour in April 2025. In August 2025, it was announced that
The Box in the UK would be presented by
Gary Lineker in his first role since leaving the
BBC's
Match of the Day in May 2025. In September 2025, the ten contestants were announced:
Joey Essex,
John Bercow,
Jenny Ryan,
JB Gill,
Danny Aarons,
Ranvir Singh,
Sara Davies,
Graeme Souness,
Ellie Taylor and
Shakira Khan. The show is due to be filmed in the UK in late 2025 and broadcast the following year. ==Format==