On June 29, 2019, Etrata was announced as one of the 14 candidates for the
Mutya ng Pilipinas Cebu pageant, representing the
municipality of
Santa Fe. On July 11, she advanced to the Top 7 of the competition, but did not win any of the pageant's titles. She represented Bantayan at the Hiyas ng Pilipinas pageant in 2022. Etrata was featured in a
SunStar Cebu article in January 2022, introduced as a model, endorser, and beauty queen. In March 2023, Etrata was announced as a cast member of
Hearts on Ice. It was her first time acting in a
teleserye. She addressed comparisons to
Maymay Entrata in an interview with the
Philippine Entertainment Portal (PEP), published on March 24. She acknowledged that their surnames sounded similar and that they were both
Bisaya, hence the comparisons. Etrata also explained her plans to compete in
Miss Universe when she was older and felt more ready.
PEP writer Jojo Gabinete pointed out that Etrata's height, brown skin, and "very Filipina" facial features made her a good fit for beauty pageants. In August, she appeared as Natty in episodes of the drama anthology series
Tadhana () along with
Ashley Ortega and Radson Flores. Etrata portrayed Feline in "Captain Kitten", an episode of
Daig Kayo ng Lola Ko (international title:
My Fairy Grandmother) that aired when the anthology series returned in October. On November 7, Etrata competed on an episode of the Philippine game show
Family Feud. Her response to the question "What is the maximum capacity of a
tricycle?" went
viral on social media, after she answered "12." Many people online expressed their confusion over Etrata's answer, while others argued that it was not technically incorrect, as tricycles found in other provinces could accommodate significantly more passengers than the ones in
Metro Manila. In December 2024, Etrata hosted at the Cebu press conference of the film
Green Bones. She admitted that she preferred hosting over acting, although she was making an effort to improve her acting through workshops. She added that she hoped to star in a
romantic comedy in the future. In 2025, she joined
Pinoy Big Brother: Celebrity Collab Edition (PBB) with the goal of being able to buy a house and lot for her family. She was evicted from the
PBB house on June 14, alongside
Klarisse De Guzman. Their duo was given the name of "ShuKla". Etrata portrayed Veshdita in the fantasy drama series ''
Encantadia Chronicles: Sang'gre''. In April 2026, Etrata was hand-picked by celebrity photographer BJ Pascual as his new muse. Their first photoshoot together features Etrata posing in architectural clothes designed by
Rajo Laurel and Lance Ernest Rubio, inspired by the painting
Sabel by Filipino painter
Benedicto Cabrera. ==Media image==