He started his career working for
Marks & Spencer (M&S) aged 15. He was at M&S for sixteen years, becoming a senior manager in 1998.
Boots UK He joined
Boots UK in 2003 as regional director of the south region. He was the joint chief operating officer from 2011, with
Ken Murphy. He became managing director of Boots UK (health and beauty) on 1 October 2013, with Ken Murphy (from
Cork) becoming managing director of Boots International. Roberts left Boots in June 2016 "to pursue new opportunities".
Sainsbury's In September 2016, it was announced that he would be joining
Sainsbury's as retail and operations director. In January 2020, he was appointed CEO effective 1 June 2020, following the impending retirement of
Mike Coupe. Roberts also became the CEO of
Argos. ==Personal life==