Goldbin and Soohyoun Nam, writing for Mnews, described the setting of the music video as an enclosed space in which member
V moves between areas of light and shadow, and, later, a dark room filled with flowers. They interpreted the "restrained" choreography, performed with white masks, as symbolising that he has concealed his true self to attain love, and the images of broken ice as indicating his realisation that he has been acting in a way that isn't genuine.
Billboard's Tamar Herman pointed out that he seemed to be acting out the Greek tale of Narcissus, whose love of his own reflection caused his death. It was revealed that the choreographer who made the dance was Keone Madrid, who has worked with BTS on several other dances such as "Dope", "
Fire", "
Not Today" and "
Blood Sweat & Tears". The director for the music video was Choi Yongseok from
Lumpens. The assistant directors were Lee Wonju, Jeong Minje, and Park Hyejeong of Lumpens. Other key personnel were Nam Hyunwoo of GDW who was the director of photography, Song Hyunsuk from Real Lighting who was the gaffer, editor Park Hyejeong, and the art directors Park Jinsil and Kim Bona of MU:E. The music video surpassed 150 million views on Youtube on November 21, 2020, making it the most viewed intro on the platform and BTS' first comeback trailer to cross the mark. == Composition ==