First revealed at the
SXSW festival in the United States,
Sinister premiered in the United Kingdom at the
London FrightFest and in Spain at the
Sitges Film Festival.
Critical response Sinister has an approval rating of 64% on
Rotten Tomatoes based on 154 reviews, with an average rating of 6.80/10. The critical consensus states "Its plot hinges on typically implausible horror-movie behavior and recycles countless genre cliches, but
Sinister delivers a surprising number of fresh, diabolical twists." Audiences polled by
CinemaScore gave the film an average grade of "C+" on an A+ to F scale.
Variety praised the film as "the sort of tale that would paralyze kids' psyches".
Film.com stated that
Sinister was a "deeply frightening horror film that takes its obligation to alarm very seriously".
Roger Ebert gave it three out of four stars, criticizing a few obvious horror tropes but praising Hawke's performance and calling it "an undeniably scary movie." Peter Paras of
E! named it the best horror film of 2012, citing the film's soundtrack and subversion of contemporary horror tropes.
CraveOnline called the film "solid" but remarked that the film "doesn't quite go to the next level that gets me like an
Insidious", and
IGN praised the film's story while criticizing some of
Sinisters "scream-out-loud moments" as lazy. Reviewer Garry McConnachie of Scotland's
Daily Record rated the film four of five stars, saying, "This is how Hollywood horror should be done...
Sinister covers all its bases with aplomb." Ryan Lambie of
Den of Geek gave the film three out of five stars, and wrote that despite its faults, "there's something undeniably powerful about
Sinister. Hawke's performance holds the screen through its more hackneyed moments, and it's the scenes where it's just him, a projector, and a few feet of hideous 8 mm footage where the movie truly convinces. And while its scares are frequently cheap, it's also difficult to deny that
Sinister sometimes manages to inspire moments of palpable dread." Some reviewers have criticized the film's preoccupation with outdated technology. Peter Howell of the
Toronto Star (who gave the film two out of four stars) argues that the movie tries for "old school shocks" but "can't afford a pre-Internet setting." Rafer Guzman of
Newsday wrote that "celluloid is such a warm, friendly old format that it seems unlikely to contain the spirit of, say, a child-eating demon." Academic study of the film, however, tends to view
Sinisters representation of both old and new media formats as a study in
transmediation. A 2020 study conducted by Broadband Choices named
Sinister the scariest movie ever made. The study sampled 50 of the highest-rated horror movies ever made based on reception on sites like
IMDb, Rotten Tomatoes and
Reddit, and then measured study participants' heart rates while watching the sampled films. The average resting heart beat of the study participants was 65 beats per minute (BPM) but jumped to an average 86 BPM while watching the film, an increase of 32% and the highest among all of the sampled films.
Home media The film was released on
DVD and
Blu-ray Disc on February 11, 2013, in the UK and February 19, 2013, in the US with two commentaries (one with director
Scott Derrickson and another with writer C. Robert Cargill). The release also included two new features (
True Crime Criminals and
Living in a House of Death) as well as a featurette on the Sinister Fear Experiment performed by Thrill Laboratory in celebration of the film's theatrical release. == In popular culture ==