, Fröken Sverige 1996, during a television ceremony in 2009 Miss Sweden which ran from 1949 to 2003, introduced by the female magazine
VeckoRevyn and later operated by production company
Strix in partnership with
MTG. The competition qualified delegates to the global contest
Miss Universe. The event was founded by
Bonnier Media Group in 1948; the franchise was held from 1949 until 1999 by the magazine
VeckoRevyn, and from 2000 to 2004 by the production company Strix. The first Miss Sweden pageant was won by
Kerstin Ringberg. Through the years, many of the contestants went on to notable careers in music, acting and modelling, both domestically and internationally, including
Anita Ekberg,
Sivi Aberg,
Mary Stävin,
Lena Olin,
Jessica Folcker and
Victoria Silvstedt. Franchise holder between 2001 and 2004 were
Strix Productions and . The event was cancelled after 2004, due to harassment by feminist organizations of the organizers, Strix. Between 2006 and 2009 Nya Fröken Sverige built for a new era in Sweden. The winner was sent to Miss Universe. The franchise holder moved to Miss Universe Sweden which is called as Miss Sweden in modern era since 2009. Beginning in 2012, three winners and two runners-up are selected. The
Miss Universe Sweden competes in Miss Universe, the
Miss International Sweden goes to compete in
Miss International and the
Miss Earth Sweden vies in
Miss Earth. ==Notable winners==