The Up! is available to order in the United Kingdom since October 2011 for five models – marketed as Take Up, Move Up, High Up, Up Black and Up White. British television show
Top Gear presenters mocked the unusual name by calling the model "Up-exclamation-mark". The Up was introduced on the German market on 3 December 2011. Deliveries to other European markets began in April 2012. In 2013, Volkswagen introduced the cross up! model, which has more ground clearance than the standard model, and comes with plastic side skirts and wheel-arch flares as standard. In 2014, at the
Geneva Motor Show, Seat presented the 2014 Seat Mii by Mango model aimed towards women, made in collaboration with the Spanish fashion company Mango. The SEAT Mii limited production started in October 2011 for the European market, with sales having started at the end of 2011. The final version was launched in May 2012. The Up was sold in Australia until 2015, when it was withdrawn due to slow sales. Plans for the Škoda Citigo to be sold in Australia were also shelved. At the Geneva Motor Show in 2016, the model sold in Europe received a facelift and the new TSI engine, that went on sale in the summer the same year. The Up was not sold in North America,
CIS countries, Middle East, India, China, South Korea, and Southeast Asia. Japanese sales began in October 2012. Due to its small size, the Up was one of Volkswagen's successful introduction in Japan. The Up was also launched in South Africa in March 2015. Two models were offered at launch, both are the 1.0-litre three-door variant. The two local options were marketed as
Take Up, and the
Move Up.
Latin America In February 2014, Volkswagen introduced a modified version of the Up for Latin America. Built in Brazil, the Latin American Up differs from its European counterpart in length (it is longer), thanks to revisions to the floorpan's rear section to accommodate a larger fuel tank (50 L instead of Europe's 35 L), a full-sized spare wheel and increased cargo space. All versions have revised tailgates with a painted metal section (like the Seat Mii's and Škoda Citigo's) instead of the dark glass trim used in Europe. The five-door Brazilian Up also uses a different rear door design with sectioned glass and wind-down windows. The South American model retains the European version's safety levels with a five-star crash rating and ample use of high-strength steel elements. In July 2015, Volkswagen introduced a new powertrain for the Up sold in Brazil, using a 1.0-litre,
direct fuel injection three-cylinder
turbocharged engine. ==Up GTI==