On January 26, 2014, Big Hit Entertainment released a countdown clock on BTS's official website and uploaded a comeback trailer on February 2 on YouTube in preparations for this album and comeback promotions. It featured a colorful array of animations flashing on the screen, accompanied by
RM's rap. Three days later, Big Hit Entertainment released the track list and concept photo for BTS's upcoming album on their official
Twitter account and
Facebook page. They also released the design and details of the physical album which would be accompanied with its
photobook and photocard. They released an album preview a day later, revealing that "Boy in Luv" would be their lead single. Big Hit Entertainment released one track, "Just One Day," on February 6, 2014 for free pre-streaming ahead of BTS's comeback. They released an MV teaser of the song much later on April 2.
Promotion BTS held a press conference and comeback showcase on February 11, 2014, and performed "Boy in Luv" and "Jump" for the first time. The band began
music show promotions on February 13. "Boy In Luv" received a first place nomination on the February 23 episode of ''
SBS's
Inkigayo''. They held their first fan meeting,
BTS Global Official Fanclub A.R.M.Y 1ST Muster, on March 29, and performed songs from the new album before 3,000 fans. In April, BTS resumed music show promotions following the release of "Just One Day" on April 9. ==Music videos==