(centre) performing with a trio on Radio Ljubljana in 1929Radio Ljubljana signed on the air for the first time on September 1, 1928, with experimental broadcasts. By October 28 the radio station had a scheduled programme. On April 11, 1941, the station's
transmitter in
Domžale was destroyed and the station was occupied by Italy. On April 1, 1949, the first TV laboratory was established in
Ljubljana, but was separate from the radio station. However, the task of setting up a television service was eventually assigned to Radio Ljubljana. Second radio program started in 1951. On November 11, 1958, the TV channel got a regular schedule, but it was shared by other
Yugoslav republics, with TV Ljubljana getting around 30% of airtime. TV Ljubljana produced its first broadcast for
Eurovision, showing
ski jumping in
Planica, in 1960. During that decade, the amount of programming produced exclusively for Slovenian audiences increased. On April 15, 1968, the main evening newscast was broadcast in Slovene for the first time. It had previously originated in
Belgrade and was produced in
Serbo-Croatian. In 1970, the
RTV Slovenia record label was established. In 1971,
TV Koper/Capodistria, a subsidiary of RTV Ljubljana, was launched as the first bilingual TV station in Slovenia, serving the Italian community in Slovenia and
Croatia. Private companies built
transmitters and
translators in various parts of Italy that made TV Koper-Capodistria (generally known as "Telecapodistria" in Italy) available to millions of Italians. Because the station used the
PAL color standard, Italians bought
PAL TV sets in large numbers, ending the hopes of the French government that Italy might adopt its
SECAM system instead. With the advent of privately owned, purely
commercial television in Italy, the station's popularity eventually began to diminish. Starting from 1974, TV Ljubljana's main service was also gradually converted to color. In 1981, they aired the children's television series
40 Green Elephants. In 1984,
teletext was introduced, whereas the digitalization started in 1986. In the 90s, Radio Ljubljana started transmitting an
RDS signal. At first, TV Ljubljana's second television network primarily relayed programs from other Yugoslav television stations. In the late 1980s, however, the percentage of TV Ljubljana's own programs on the second network increased. In the year when Slovenia became independent in 1991, the institution was renamed
Radiotelevizija Slovenija (from RTV Ljubljana). On January 1, 1993, RTV Slovenija was admitted as a member of the
European Broadcasting Union following the collapse of Yugoslavia, and began participation in the
Eurovision Song Contest. In the mid- to late 1990s, TV Slovenia began to face increased competition from Slovenia's
commercial television stations. In 1995, RTV Slovenija published its first web page. Radio digitalization started in 1995, whereas the digitalization of television broadcasting started in 1999. In 1997, satellite broadcasting started via
Hot Bird 3. In 2001, RTV Slovenija's Multimedia Centre was established to help introduce new technologies. A new multimedia
web portal was introduced in 2002. This portal includes regular news updates, broadcast archives, and the live transmission on line of most services, both radio and television.
RSS feeds were introduced in 2005. The
public broadcaster referendum, 2005 was approved by a slight majority of voters, but the referendum saw a very low turnout. On November 12, 2005, a law was passed stating that Radio-television Slovenia is "a public institution of special cultural and national importance..." In May 2008 TV Slovenia began airing a new TV channel, TV Slovenija 3, dedicated primarily to live Parliament coverage. In August 2008 TV Slovenia broadcast their first
HD event –
Olympic Games 2008 on test DVB-T channel. The
Slovenian public broadcaster law referendum, 2010 was rejected by voters. In 2011, analogue signal was abandoned. == Legal framework ==