Endorsements In March 2025, Lee was selected as an advertising model for
Binggrae's unsweetened banana-flavored milk. In April, Lee became the global ambassador of Dermo Cosmetics brand Dr.G.
Philanthropy On August 11, 2022, Lee donated million (c. $7,000) to help those affected by the
2022 South Korea floods through the Hope Bridge Korea Disaster Relief Association. In March 2025, Lee donated million through the
Korean Red Cross to help with recovery efforts from
wildfires that have occurred in the Ulsan, Gyeongbuk, and Gyeongnam regions. In February 2026, Lee donated million to the Seoul Children's Hospital,
Asan Medical Center Children's Hospital, and the Korea Childhood Leukemia Foundation, through the game
Cops and Robbers alongside her fans and the game's team. ==Discography==