SM Cinema SM Cinema is the
movie theater chain of SM Supermalls. Originally operating under West Avenue Theatres Corporation, it is also responsible for some milestones in the Philippine film industry.
Formats Aside from traditional cinemas, SM Cinema offers the Director's Club,
IMAX, Large Screen Format, Centerstage, and SM Event Screen. The '''Director's Club''', available at several malls, features leather-
recliner-seating and
butler service, equipped with
Dolby 7.1 surround sound or
Dolby Atmos depending on the branch. It opened its first branch at
SM Mall of Asia in 2006, and it opened its newest branch at
SM City Laoag in May 2025. SM Cinema operates
IMAX theaters in the Philippines in partnership with
IMAX Corporation. The first IMAX branch in the Philippines opened in 2006 at
SM Mall of Asia. It initially had a capacity of 635 seats (later reduced to 490+ seats after renovation and Paragon 918 seating upgrade in 2019) and a screen height of , making it the largest cinema screen in the country. It opened its first IMAX with Laser at
SM City Iloilo in November 2023. The partnership deal will have seven IMAX with Laser upgrades and three new locations. Three locations in Metro Manila have been upgraded to IMAX with Laser in
SM Aura,
SM Mall of Asia, and
SM North EDSA. The three new IMAX locations would possibly be opening at regional locations such as the upcoming
SM Nuvali. The
Large Screen Format is equipped with a screen 30% larger than the standard cinema screen size and is equipped with Dolby 7.1 surround sound system or Dolby Atmos sound system (in SM City Fairview and SM Seaside City). It opened its first branch in
SM City Cabanatuan in 2015.
Centerstage is a cinema combined with traditional theater features. Thus, it is designed to accommodate a range of events, including live musical concerts and theatrical performances. The Centerstage is currently available at
SM Seaside City.
SM Event Screen is designed to host private gatherings, with a screen measuring . Its first branch was opened at
SM City Tanza in October 2022. It also opened branches at Aura, Bataan, Bicutan, Cebu, Tuguegarao, and Urdaneta Central. There are no cinemas at some SM Center branches such as Pasig, Las Piñas, Dagupan, and San Pedro.
Other developments The first
drive-in theater in the Philippines was opened under the SM Cinema brand in July 2020 at
SM City Pampanga. There is a policy in place since 2002, which dictates the non-airing of films rated
R-18 in SM Cinemas.
SM Store The
SM Store is the department store chain of SM Supermalls. The first outlet was established in 1972 along Carriedo in
Quiapo, Manila, when Shoemart store was converted into a full-fledged department store. prior to being rebranded as "SM Store". The SM Store would become one of SM Supermall's common anchor tenant. It also has branches at
SM Mall of Asia and
SM Seaside City, and there used to be one at
SM Southmall as well.
Recreation SM Bowling SM Bowling Center, also simply known as SM Bowling, is SM's bowling alley chain. The first branch opened in 1989 at
SM North EDSA, which reopened in 2009 at another space at the same Annex 2 building. Other branches are at
SM Megamall,
SM City Clark,
SM City Cebu,
SM Seaside City, and
SM Lanang. Former branches at
SM Southmall,
SM City Fairview,
SM CDO Downtown, and
SM Mall of Asia have been transitioned to SM Game Park, and there was also a branch at
SM Center Valenzuela.
SM Game Park SM Game Park is a recreational and entertainment facility offering sports amenities (such as bowling, billiards, basketball, table tennis, and archery, varying by branch), a game room, arcades, karaoke, and a sports bar. The first branch opened at SM Southmall on December 10, 2021. The flagship branch is located at SM Mall of Asia. Other branches are located at SM City Fairview, SM CDO Downtown, SM Mall of Asia,
SM City Santa Rosa,
SM City East Ortigas, and SM City Manila.
SM Markets Every SM Supermall features
supermarket chains such as SM Supermarket, SM Hypermarket, Savemore Market, and Mindpro Supermarket, collectively known as SM Markets, as anchor tenant. Most SM Supermalls house one of these brands, while some malls (including
SM City Fairview and
SM North EDSA) have both SM Supermarket and SM Hypermarket coexisting. Standalone Savemore malls, Hypermarket outlets, and Savemore Express Markets are also considered as outlets of SM Supermalls.
SM Cyberzone SM Cyberzone is SM's chain of IT retail stores, featuring gadget and technology retailers, concept stores of electronic brands, and telecommunications providers in dedicated areas inside SM Supermalls. It is also recognized as a hub for significant gaming and technology-related events. It originated as a lifestyle store in
SM North EDSA's Carpark Building in 1998 before being rebranded to its current name.
Food courts SM Food Court is the dining subsidiary of SM Supermalls, serving as a primary anchor in most SM Supermalls. It is designed to provide a wide range of affordable dining options within a high-traffic, communal seating environment. Several malls, including upscale ones, feature upscale iterations of the concept called the
Food Hall. A unique variation,
Food on Four, is located at
SM Aura. This version features a more sophisticated aesthetic, upscale amenities, and a curated selection of gourmet tenants.
Catholic facilities and practices In the Philippines, a predominantly
Roman Catholic country, SM Supermall branches such as
SM Aura,
SM Megamall,
SM North EDSA,
SM City Grand Central, and
SM City Cebu each feature a Catholic chapel within the mall building. In contrast, mall complexes such as
SM Mall of Asia and
SM Seaside City have separate church buildings within their premises.
Masses are also held at other branches in locations such as the atrium, cinema, entrances, or SM Cyberzone areas, particularly on Sundays and during
Simbang Gabi. In addition, many SM Supermalls observe the 3:00 p.m. prayer, commonly associated with the
Divine Mercy devotion, which is broadcast over the mall's
public address system. ==Branding==