The mall was previously referred to as
SM Santa Rosa Yulo or simply
SM Yulo, derived from its location on the former Yulo Estate, an agricultural property associated with
José Yulo, who acquired the nearby Canlubang Sugar Estate in 1948. The project also carried the "Premier" branding, appearing as
SM Santa Rosa Yulo Premier and
SM Yulo Premier, until SM discontinued the branding across its malls in 2023. It was also informally referred to as
SM City Santa Rosa 2, being the second SM Supermall in Santa Rosa. In 2025, social media posts from construction workers at the site suggested that the mall may be named
SM Neo Verde, a name derived from "new green" or "modified green" in
Romance languages. However, this name has not been officially confirmed. SM Supermalls announced that the mall's name is
SM Nuvali, posted by a job hiring on the Facebook page of their sister mall,
SM City Santa Rosa. ==History==