SMX Convention Center (company)

The SM brand initially entered the Meetings, Incentives, Conventions, and Exhibitions (MICE) industry with the opening of Cebu Trade Hall at SM City Cebu in Cebu City in 1992, followed by Megatrade Hall at SM Megamall in Mandaluyong in 1994. The success of these venues later led to the current SMX Convention Center brand, starting with its flagship location, now SMX Convention Center Manila, at the SM Mall of Asia complex in Pasay, which opened on November 5, 2007. SMX began being expanded with SMX Convention Center Davao at SM Lanang Premier, Davao City, which opened on December 17, 2012.{{cite news|url=https://www.sminvestments.com/press_release/smx-opens-in-davao-city/|title=SMX Opens in Davao City ==Venues==

SMX Convention Center Manila The SMX Convention Center Manila is an exhibition venue and is the first and main venue under the SMX Convention Center brand. It is hosted in a dedicated building within the SM Mall of Asia complex in Pasay. Other Exhibition Halls Other events venue under the SMX Convention Center brand are hosted mostly inside SM Supermalls, such as: • SMX Convention Center Aura (SM Aura) • SMX Convention Center Bacolod (SM City Bacolod) • SMX Convention Center Davao (SM Lanang) • SMX Convention Center Olongapo (SM City Olongapo Central) • SMX Convention Center Clark (SM City Clark), but, unlike the above branches, is detached from the main mall. SMX also manages the following event or trade halls: • Megatrade Hall (SM Megamall) • Cebu Trade Hall (SM City Cebu; now defunct) • Sky Hall Seaside Cebu (SM Seaside City Cebu) • Trade Hall (SM City General Santos) • CDO Downtown Event Hall (SM CDO Downtown) Future Venues There are plans to open new SMX venues such as: • SMX Convention Center Seaside Cebu (SM Seaside City Cebu) • SMX Convention Center Santa Rosa (SM Nuvali), which is detached from the main mall and situated inside the Park Inn hotel • SMX Convention Center Sto. Tomas (SM City Sto. Tomas) • SMX Center for International Trade and Exhibitions (SMXCITE; near SM Mall of Asia) • SMX Convention Center Cabanatuan (SM City Cabanatuan) ==References==