MarketSmackDown (WWE brand)
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SmackDown (WWE brand)

SmackDown is a brand of the American professional wrestling promotion WWE that was established on March 25, 2002. Brands are divisions of WWE's roster where wrestlers are assigned to perform on a weekly basis when a brand extension is in effect. Wrestlers assigned to SmackDown primarily appear on the brand's weekly television program, Friday Night SmackDown, also referred to simply as SmackDown. It is one of WWE's two main brands, along with Raw, which were formed in 2002 after WWE absorbed WCW. Raw and SmackDown are collectively referred to as WWE's main roster. The brand extension was discontinued between August 2011 and July 2016.

History
First split (2002–2011) was the first SmackDown General Manager. In its conception, according to Bruce Prichard in his Something to Wrestle podcast released in October 2018, the then World Wrestling Federation (WWF) originally planned to make SmackDown! an all-women's brand but ultimately decided against it because of the lack of talent. In March 2002, WWF underwent the "brand extension", a process in which WWF divided itself into two branches with separate rosters, storylines and authority figures. During the 2008 WWE draft, WWE Champion Triple H was drafted to SmackDown, resulting in two world championships appearing on the brand – Edge was the World Heavyweight Champion at the time – and leaving Raw without a world title. However, Edge was attacked by Batista on the June 30 episode of Raw and immediately afterwards CM Punk cashed in his Money in the Bank contract to become World Heavyweight Champion, bringing the World Heavyweight Championship back to Raw for the first time since 2005. Also that year, for the first time in the brand's history a women's exclusive championship was introduced, the Divas Championship, a counterpart to the Women's Championship that had been the only active championship competed for by Divas, but which was exclusive to Raw, meaning that the Divas on SmackDown had no championship to compete for. Michelle McCool became the inaugural champion by defeating Natalya on July 20 at The Great American Bash. On February 15, 2009, at No Way Out, Edge won the World Heavyweight Championship in Raw's Elimination Chamber match, thus making it a SmackDown exclusive title and giving SmackDown two top tier championships. As a result of the 2009 WWE draft in April, then WWE Champion Triple H was drafted to Raw while the World Heavyweight Championship also moved to the Raw brand after Edge lost the title to Cena at WrestleMania 25, once again leaving SmackDown without a world title. SmackDown regained the World Heavyweight Championship at Backlash when Edge invoked his WrestleMania rematch clause and defeated Cena in a Last Man Standing match to win the championship back. In addition, Raw and SmackDown exchanged both women-exclusive championships with Raw gaining the Divas Championship and SmackDown gaining the Women's Championship. This marked the first time in history that the Women's Championship had ever been exclusive to SmackDown. Raw and SmackDown also exchanged the United States Championship (which became exclusive to Raw) and the Intercontinental Championship (subsequently exclusive to SmackDown) for the first time since August 25, 2002. Subsequently, championships previously exclusive to one show or the other were available for wrestlers from any show to compete for—this would mark the end of the brand extension as all programming and live events featured the full WWE roster. In a 2013 interview with Advertising Age, Stephanie McMahon explained that WWE's decision to end the brand extension was due to wanting their content to flow across television and online platforms. Second split (2016–present) On May 25, 2016, it was revealed that the brand split would return in July. The 2016 WWE draft took place on the live premiere episode of SmackDown on July 19 to determine the rosters between both brands. On the July 11 episode of Raw, Vince McMahon named Shane McMahon the commissioner of SmackDown. Then next week on Raw, Daniel Bryan was revealed as the new SmackDown General Manager. Due to Raw being a three-hour show and SmackDown being a two-hour show, Raw received three picks each round and SmackDown received two. After the return of the brand split, most pay-per-views became exclusive to one brand, (with SmackDown producing Backlash (2016 and 2017), No Mercy (2016), TLC (2016), Elimination Chamber (2017), Money in the Bank (2017), Battleground (2017), Hell in a Cell (2017), Clash of Champions (2017) and Fastlane (2018)). From WrestleMania 34 onwards, all pay-per-views became dual-branded again. On the November 7, 2017, episode of SmackDown, AJ Styles defeated Jinder Mahal for the WWE Championship. On April 10, 2018, SmackDown Commissioner Shane McMahon announced that Daniel Bryan was back as a full-time WWE Superstar for the roster after his in-ring return at WrestleMania 34, therefore "graciously accepted Daniel's resignation as SmackDown General Manager". McMahon then named Paige, who had retired from in-ring competition due to injury the night before on Raw, as the new SmackDown General Manager. When SmackDown moved to FOX beginning with the October 4, 2019, episode, it eventually replaced Raw as the "A" Show. As a result, SmackDown became the home for the WWE's top stars such as Roman Reigns, Brock Lesnar, Drew McIntyre and the Usos. == Champions ==
Champions
Initially, the Undisputed WWE Championship and the original WWE Women's Championship were available to both brands. The other championships were exclusive to the brand the champion was a part of. In September 2002, the Undisputed Championship became the WWE Championship again and was moved to SmackDown, prompting Raw General Manager Eric Bischoff to create the World Heavyweight Championship for Raw. SmackDown created the WWE Tag Team Championship and they revived the United States Championship. Over the course of the first brand extension, these championships switched between brands, usually due to the result of the annual draft. However, the Cruiserweight title was the only championship to never switch brands, staying on SmackDown from 2002 until the championship's retirement on September 28, 2007. In October 2007, SmackDown and ECW began a talent exchange agreement, which meant that SmackDown talent could appear on ECW and vice versa. This allowed the United States Championship and WWE Tag Team Championship to be shared between the two brands. In July 2008, the Divas Championship was created for SmackDown, allowing the SmackDown Divas to compete for a title. With the brand extension ending in 2011, all Raw and SmackDown titles were merged. After five years, a new brand extension was introduced on July 19, 2016. SmackDown drafted the WWE Champion and the Intercontinental Champion. As SmackDown was lacking a tag team championship and a women's championship, Shane McMahon and Daniel Bryan introduced the SmackDown Tag Team Championship and SmackDown Women's Championship. In the 2017 Superstar Shake-Up, the Intercontinental Championship was moved to Raw and in exchange, the United States Championship moved back to SmackDown. The following year during the 2018 Superstar Shake-Up, the United States Championship was moved to Raw, but returned to SmackDown the next night. At Crown Jewel on October 31, 2019, SmackDown wrestler "The Fiend" Bray Wyatt won the Universal Championship, thus bringing the title to SmackDown. On the next night's episode of SmackDown, WWE Champion Brock Lesnar quit SmackDown and went to Raw, taking the title with him. Current championships The WWE Women's Tag Team Championship is defended across Raw, SmackDown, and NXT. Previous active championships Previous defunct championships == Personnel ==
Personnel
== Pay-per-view and WWE Network events ==
Pay-per-view and WWE Network events
First brand split events Second brand split events == Notes ==
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