appears on the album's second single, "
Christmas in Jamaica".
AllMusic editor
Stephen Thomas Erlewine found
Snowflakes to be "something that's very similar to a proper Toni Braxton record, only with an appropriately hushed tone and the sultriness replacing the overt sexiness. Some of the originals are pretty good [...] and the rest that don't make much of an impact are nevertheless pleasant and add to the mood. And that pretty much summarizes the record – it's not remarkable, but it's nice, providing a nice, romantic soundtrack for an evening of cuddling in front of the tree and a roaring fire."
Rolling Stone critic K.G. Roth called
Snowflakes a "Christmas album that is sometimes cozy, often seductive and always strictly R&B. New songs [...] ooze with the same languid, lush vocals and mellow, hip-swiveling beats that pervade Braxton's other work. Even the standards [...] get glazed with Braxton's sensuality. Her smooth alto lingers on each note and nearly reinvents the classic. A little bit naughty and a whole lot of nice,
Snowflakes encourages listeners put the mistletoe to good use this year." In a less impressed review for
Entertainment Weekly, Chris Willmann wrote: "Ever since
Elvis sang '
Santa Bring My Baby Back (To Me),' singers have assumed that Saint Nick has nothing better to do than find their ex-lovers and give 'em a ride back to their bereft apartments on Christmas Eve. Toni Braxton picks up the thread on [...]
Snowflakes. Braxton needs to work harder at getting her man back herself: She sounds uncharacteristically wan here, frequently drowned out by powerful string arrangements. Alexa Camp from
Slant Magazine felt that "like
Carey wouldn't be able to pull off another pristine Christmas album at this skanky stage in her career, Braxton's
Snowflakes would have worked better pre-'
You're Makin' Me High'." Highly critical with "the excruciatingly banal" lead single "Christmas in Jamaica", she noted that "there's nary a festive note in original songs like 'Santa Please' and 'Holiday Celebrate' [...] More classic-sounding tunes [...] lift the collection's spirit, but (call me old-fashioned) faithful renditions of 'Have Yourself a Merry Little Christmas' and 'The Christmas Song' are the only moments that conjure images of Christmas." ==Commercial performance==