A fan-routed North American tour promoted the album along with international shows throughout 2010, which included the band headlining the
Rock am Ring festival in Germany. The cover artwork was created by artist
Michael Doret who had worked with Kiss previously to create the cover of their 1976 album
Rock and Roll Over.
Wal-Mart is the exclusive distributor of the album in the US and Canada, "Modern Day Delilah" was announced and released as the lead single from
Sonic Boom on August 19, 2009, to radio. It was Kiss' first single release in 11 years, the last being "
You Wanted the Best" released in 1998. The music video for "Modern Day Delilah" leaked online on the first days of December and was officially released on December 9, 2009, and premiered on Yahoo!. The video is topped and tailed by footage of giant sized members of Kiss walking through Detroit. The video went on to top UK music video channel Scuzz's "Most Rockin: Viewer Request Show" chart on December 3, 2009. The single was released as downloadable content for
Guitar Hero 5 and
Band Hero on November 19, 2009, along with the singles "
I Was Made for Lovin' You" and "
Lick It Up". Modern Day Delilah peaked at No. 50 on the
Billboard Rock songs chart. The song was used for their opening song for the
Sonic Boom over Europe Tour and
The Hottest Show on Earth Tour. "Say Yeah" was added to the shows on the Sonic Boom Tour/Alive 35 North American Tour 2009. Later on, it was mentioned during Kiss' Facebook concert broadcast that "Say Yeah" was going to be the next single off
Sonic Boom. On December 5, it was announced that the single would be released to radios on December 8. The single was released on the second week of January 2010 in Argentina. "Say Yeah" also hit No. 1 on February 5, 2010, on a Russian Radio Chart after debuting at No. 11. "Never Enough" was released as the next radio single from
Sonic Boom in early June 2010 and was mentioned on Kissonline.com. The song was not incorporated into the band's setlist on its 2010 Summer Tour of the US and Canada. The song "Modern Day Delilah" was also used in 2015 for the movie
Scooby-Doo! and Kiss: Rock and Roll Mystery along with the second disc's rerecorded versions of "
Rock and Roll All Nite", "
Shout It Out Loud", "I Was Made for Lovin' You", and "
Detroit Rock City". ==Reception==