After graduating, Barlow began her career in the technology sector as a data analyst. She worked on projects related to big data, financial technology, and digital transformation with organisations including
Dunnhumby,
O2,
Lloyds Banking Group, and
Volkswagen. During this period, she has spoken publicly about a lack of representation and accessible professional networks for women and minority professionals in the technology industry, which later influenced her decision to establish her own organisation. In 2017, Barlow received the Rising Star Award from We Are The City in the Sales category. In 2018, she founded the Like Minded Females (LMF) Network and became its chief executive officer. Her work has since been recognised by industry organisations, including being named one of the Most Influential Women in Tech by
Computer Weekly and a Women in Software Changemaker by Makers and Google. Barlow has delivered two
TED talks, including Failure Comes Before Resilience (2020). She has also spoken at industry events such as Big Data LDN and was included in the Inspiring Fifty Europe list in 2020, recognising women in the technology sector. In 2021, Barlow collaborated with Rens Original to write, direct, and produce the short film I’m Done, released to mark International Women's Day. Barlow launched the podcast Strategically Winging It in 2020, later renamed The Sonya Barlow Show. She has contributed commentary and opinion pieces on technology, careers, and diversity to publications including
Metro UK, the BBC, The Guardian, and LinkedIn. In 2021, she published her first book, Unprepared to Entrepreneur: A Method to the Madness of Starting Your Own Business, which explores barriers to entrepreneurship. She also hosted the
BBC Asian Network programme The Everyday Hustle, which won Best Radio Show at the Asian Media Awards in 2022. She departed the programme in 2024 following schedule changes at the network. ==Public speaking and recognition==