Bekele was recruited out of college by
Bank of America and later held managerial positions with
UnionBanCal Corporation and
PriceWaterhouseCoopers working in
Information Security. She soon set up DCA Registry to apply for the .africa Internet Top Level Domain Name at
ICANN in 2012. In 2021, she reorganized the DCA Trust under the DCA Group to serve as CSR while the DCA Group started offering technology-related products and services. Previously, she set up and ran
CBS International. Currently, CBSegroup, the
California based company, is focused on
technology transfer to emerging economies to provide international technology procurement, project-based capacity building, technological project management, internet/intranet systems integration, and Internet-related solutions, including digital marketing. Concurrently, she launched SbCommunications Network, plc (SbCnet) based in
Addis Ababa,
Ethiopia, which specialized in systems integration, technology integration, and support services. Through her two companies, she bid and successfully commissioned international contracts for building large-scale projects, including the first fiber-based internet technology infrastructure for the Organization of African Unity (AU) General Secretariat and an e-government Internet-working project initiative sponsored by
UNDP (United Nations Development Programme) for the Ethiopian parliament, House of Peoples' Representatives and House of Federation. Both projects involved implementing a complex fiber-optic-based campus-wide area network and an integrated data networking infrastructure. Her companies CBSegroup handled technological inputs and services procurement from US, while SbCnet provided strategic technology integration services and field management
International Domain Names (IDNs) During her tenure at ICANN from 2005-2007 and the Council of the GNSO (Generic Names Supporting Organization), Bekele was among those who initiated a policy dialogue over IDNs as well as developing the framework for leading a language group to introduce IDNs under which new Internet Domain names in Arabic, Cyrillic, Russian, Chinese and non-Latin alphabets will become available, thereby providing non-English/non-Latin language native speakers an opportunity to access and communicate on the Internet in their native languages. This global IDN group, called the International Domain Resolution Union (IDRU), gave a testimonial to Bekele's work over IDNs. The IDNs are now introduced by ICANN under the auspices of the current new gTLD program CIO East Africa calling her views "controversial" on who should run gTLDs, saying, "Sophia Bekele has been in the news if not for promoting DotConnectAfrica's bid for the DotAfrica geographical gTLD for the past three years, then in a controversial statement about the same": As the CEO of the DCA Registry Services Limited based in
Kenya, Bekele had led a multi-national team of experts to prepare and submit an application for the DotAfrica (.AFRICA) generic Top-Level Domain.
DotConnectAfrica has already submitted an application in May 2012 for the .africa (pronounced as 'DotAfrica') geographic name string to the Internet Corporation for Assigned Names and Numbers (
ICANN) == Philanthropy ==