The temple follows the traditions of the
Thenkalai sect of Vaishnavite tradition and follows
vaikanasa aagama. The temple priests perform the
puja (rituals) during festivals and on a daily basis. As at other Vishnu temples of Tamil Nadu, the priests belong to the
Vaishnava community, from the Brahmin class. The temple rituals are performed six times a day:
Ushathkalam at 7 a.m.,
Kalasanthi at 8:00 a.m.,
Uchikalam at 12:00 p.m.,
Sayarakshai at 6:00 p.m.,
Irandamkalam at 7:00 p.m. and
Ardha Jamam at 10:00 p.m. Each ritual has three steps:
alangaram (decoration),
neivethanam (food offering) and
deepa aradanai (waving of lamps) for both Soundararajan and Soundaravalli. During the last step of worship,
nadasvaram (a pipe instrument) and
tavil (a percussion instrument) are played, religious instructions in the
Vedas (sacred text) are recited by priests, and worshippers prostrate themselves in front of the
temple mast. There are weekly, monthly and fortnightly rituals performed in the temple. During the
Tamil month of
Chittirai, the Hindu calendar is read in the temple premises and the festival deity is taken in procession around the Mada street of the temple. Similar processions are followed during the
Maga star of
Chittirai and
Magam; the five-day festival of
Nammalvar during the Tamil month of
Aani. The ten day yearly festival of Soundaravalli Thayar is celebrated during the same month, when a flag is hoisted and the festive image of Thayar is taken in different chariots around the streets of the temple. During the star of Uthiram, Perumal arrives at the shrine of Thayar and the celestial wedding is celebrated. During the Tamil month of
Aadi, to commemorate the summer solstice, a ten-day festival is celebrated in the temple, when the festival image of Perumal is taken around the streets of the temple. The other festivals associated with Vishnu temples like Krishna Jayanthi, Saturdays of Tamil month Puratasi,
Navaratri,
Vaikuntha Ekadashi and
Vijayadashami are celebrated during the respective days. A ten-day festival is celebrated, during the Tamil month of
Purattasi, commemorating Manavala Mamunigal. Uthirayanapunyakalam during the Tamil month of
Thai followed by Mattaiadi, Masi Kadalauttu during Masi, Panguni Peruviḻa during
Panguni and Thiruvasagai Viḻa are other prominent festivals in the temple. Music instruments like Suthamathalam, Ekkalam, Thiruchinnam and Thalam are used during such festivals. During Thiruvasi festival, the temple chariot is drawn around the streets of the temple. ==Religious importance==