in Atlanta in 1946. The film premiered on November 12, 1946, at the
Fox Theater in Atlanta. Walt Disney made introductory remarks, introduced the cast, then quietly left for his room at the
Georgian Terrace Hotel across the street; he had previously stated that unexpected audience reactions upset him and he was better off not seeing the film with an audience. James Baskett was unable to attend the film's premiere because he would not have been allowed to participate in any of the festivities, as Atlanta was then a
racially segregated city.
Song of the South was re-released in theaters several times after its original premiere, each time through
Buena Vista Pictures: in 1956 for the 10th anniversary; in 1972 for the 50th anniversary of
Walt Disney Productions; in 1973 as the second half of a double bill with
The Aristocats; in 1980 for the 100th anniversary of Harris's classic stories; and in 1986 for the film's 40th anniversary and in promotion of the 1989 opening of the
Splash Mountain attraction at
Disneyland.
Spin-off comics and books As had been done earlier with
Snow White and the Seven Dwarfs (1937),
Pinocchio (1940) and
Bambi (1942), Disney produced a
Sunday comic strip titled ''
Uncle Remus and His Tales of Br'er Rabbit to give the film pre-release publicity. The strip was launched by King Features on October 14, 1945, more than a year before the film was released. The previous comic strip adaptations of Disney films lasted for four or five months, but the Uncle Remus'' strip continued for almost thirty years, telling new stories of Br'er Rabbit and friends, until the strip was discontinued on December 31, 1972. Apart from the newspaper strips, Disney ''Br'er Rabbit'' comics were also produced for comic books; the first such stories appeared in late 1946. Produced both by
Western Publishing and European publishers such as
Egmont, they continue to appear. In 1946, a Giant Golden Book entitled ''Walt Disney's Uncle Remus Stories'' was published by
Simon & Schuster. It featured 23 illustrated stories of Br'er Rabbit's escapades, all told in a Southern dialect based on the original Joel Chandler Harris stories. In 1986,
Floyd Norman wrote
A Zip-A-Dee-Doo-Dah Christmas! featuring Uncle Remus and Br'er Rabbit as that year's annual
Disney Christmas Story newspaper comic strip. When the
Christmas Story strips were reprinted in the 2017 collection ''Disney's Christmas Classics'', this story was omitted—the only deletion in an otherwise complete run of the strip.
Home media Disney has not released a complete version of the film in the United States on
home video, given the film's controversial reputation. Over the years, Disney has made a variety of statements about whether and when the film would be re-released. From 1984 to 2005, then-Disney CEO
Michael Eisner stated that the film would not receive a home video release in the United States, due to not wanting to have a disclaimer and fearing backlash and accusations of racism. Uncle Remus was not featured in the
Splash Mountain attraction, instead being replaced as the narrator by Br'er Frog in the
Tokyo Disneyland and
Magic Kingdom versions of the ride. In March 2010, then-Disney CEO
Bob Iger stated that there were no plans to release the film on DVD, calling the film "antiquated" and "fairly offensive". In November 2010, Disney creative director Dave Bossert stated in an interview, "I can say there's been a lot of internal discussion about
Song of the South. And at some point we're going to do something about it. I don't know when, but we will. We know we want people to see
Song of the South because we realize it's a big piece of company history, and we want to do it the right way." Film critic
Roger Ebert, who normally disdained any attempt to keep films from any audience, supported the non-release of the film, arguing that Disney films become a part of the consciousness of American children, who take films more literally than do adults. Audio from the film—both the musical soundtrack and dialogue—was commonly used in home media tie-ins through the late 1970s. In particular, many book-and-record sets were released featuring the animated portions of the film or summaries of the film as a whole. The Walt Disney Company has also included key portions of the film in VHS and DVD compilations in the United States, as well as on the long-running
Walt Disney anthology television series. "Zip-a-Dee-Doo-Dah" and some of the animated portions appear in an added feature on the 2004
Alice in Wonderland Special Edition DVD, as part of the 1950 Christmas special
One Hour in Wonderland, which promoted the then-forthcoming film. From 1986 to 2001, most of the musical segments – notably "Zip-a-Dee-Doo-Dah", "How Do You Do?", and "Everybody's Got A Laughing Place" – were included on the VHS and LaserDisc releases of the
Disney Sing-Along Songs series. The full-length film has been released in its entirety on VHS and LaserDisc in various European and Asian countries. In the United Kingdom, it was released on
PAL VHS between 1982 and 2000. In Japan, it appeared on
NTSC VHS and LaserDisc in 1985, 1990 and 1992, with Japanese subtitles during songs. Most of the foreign releases of the film are literal translations of the English title; the German title ''Onkel Remus' Wunderland'' translates to "Uncle Remus's Wonderland", the Italian title
I Racconti Dello Zio Tom translates to "The Stories of Uncle Tom", and the Norwegian title
Onkel Remus forteller translates to "Storyteller Uncle Remus". In 2021 and 2024, the film has officially been released on Blu-ray in Spain and Italy respectively, though unlicensed by Disney: the 2021 Spanish edition contains a restored edition with six language tracks, but is missing a few minutes of footage, while the 2024 Italian edition includes two discs (disc one contains the 2021 Spanish transfer, while disc two contains a completely restored and unedited version, but only includes two language tracks (Italian and English). In 2017, after being inaugurated as a
Disney Legend,
Whoopi Goldberg expressed a desire for
Song of the South to be re-released publicly to American audiences and stated, "I'm trying to find a way to get people to start having conversations about bringing
Song of the South back, so we can talk about what it was and where it came from and why it came out".
Song of the South has never been available on Disney's streaming service,
Disney+, which launched in the United States in 2019. In 2020, Iger affirmed during a shareholders meeting that the film would not be getting a release on the service, even with an "outdated cultural depictions" disclaimer, stating that the film is "not appropriate in today's world". It has been noted on an unofficial
fansite, however, that the film would become available to the public in the United States again once it enters the
American public domain in 2042 when its copyright expires. == Reception ==