File:Speakeasy origin in US.jpg|thumb| July 6, 1891 article in
The New York Times about the origin of the term "speakeasy" in the United States. This led to national press attention, including an 1891
New York Times article noting:The commonest term in the police news of Pittsburg is the raid of a "speak-easy". [...] the expression became common in McKeesport and spread to Pittsburg. Here the newspaper men accepted the term as filling a long-felt want. It now passes current all over the country as a descriptive of a resort where strong drink is sold without license. Another change that occurred was more participation from women. Many businesses would set up their speakeasies to attract women to get more profits. Women also began to insert themselves into the business of speakeasies.
Texas Guinan, a former screen and stage actress, opened many speakeasies during Prohibition such as the 300 Club and the El Fey. Guinan greeted customers with "Hey Suckers" and admitted she would be nothing without Prohibition. Her two biggest competitors were Helen Morgan and Belle Livingston. Speakeasies also affected culture during Prohibition, and the speakeasy became a focal point. Films were restricted from depicting
alcohol on screen, but some still continued to do so because they felt it showed the way Americans lived, such as the scene in
Our Dancing Daughters in which
Joan Crawford dances on a table in a speakeasy. The poor quality
bootleg liquor sold in some speakeasies was responsible for a shift away from 19th-century "classic" cocktails, that celebrated the raw taste of the liquor (such as the gin cocktail, made with
jenever (sweet gin), to new cocktails aimed at masking the taste of rough
moonshine. These masking drinks were termed "pansies" at the time (although some, such as the
Brandy Alexander, would now be termed "classic"). The quality of the alcohol sold in speakeasies ranged from very poor to very good, depending on the owner's source. Cheap liquor was generally used because it was more profitable. In other cases, brand names were used to specify the liquor customers wanted. However, sometimes when brand names were used, some speakeasies cheated; they lied to their customers by giving them poor quality liquor instead of the higher-quality liquor the customer ordered. Prices were four to five dollars a bottle. Speakeasy-themed cocktail bars made a resurgence in the 2000s. In 2022, amid the
COVID-19 pandemic, the theme again became popular, especially in New York City. Speakeasy concepts have spread globally, to name a few of many from PDT & Attaboy in New York City to Mexico city-Handshake Speakeasy, to Buenes Aires, Argentina-Floreria Atlántico, to Paris-Candelaria, to Lisbon, Portugal-Ulysses Lisbon Speakeasy, the growth of Speakeasy style cocktail experiences are popping up globally. ==Varieties==