Bridgewater began designing pottery in 1985 from her flat in
South London. She had been searching for an idea for a business, and when she was unable to find a cup and saucer she liked for a gift for her mother, she decided to start a pottery business. She created a
spongeware design for a mug, jug, dish, and bowl in
earthenware, found a model maker in
Stoke-on-Trent to make molds, and had 100 of each design manufactured. She set up a kiln and taught herself to glaze and fire pottery. In her first year in business, she sold about . In 1996 she bought Eastwood Works in
Hanley in Stoke-on-Trent, which as of 2023 produces all of the company's pottery.
The Daily Telegraph said she "single-handedly revived the country’s earthenware industry".
Staffordshire University awarded her an
Honorary Doctorate for her work revitalizing the region and the Stoke-on-Trent pottery industry. == Book ==