Ice cream squround containers The term applies mostly to
ice cream packaging design,
cylindrical half-gallons and other containers is motivated by consumer preference, as well as cost effectiveness. These packages are more rectangular than square, but the side edges are rounded, while top and bottom surfaces are completely flat. Squround packaging affords some of the consumer appeal of traditional cylindrical packaging, while also packing tightly like brick-shaped square cartons. The container is usually made of
paperboard but can have
thermoformed or
injection molded plastic components. There is usually a separate lid made of paperboard, plastic, or both. It offers several advantages over other ice cream packages: • It can be easily scooped out • It allows for better
brand recognition (over the round half-gallon) since the flatter front is a more legible "
billboard" for each flavor • The lid has a tighter seal They attributed the new design to make the containers "simple to hold, pour and store". == See also ==