Following the conclusion of the second season in June 2025, the producers of
Sram, Ivan Lovreček and Bruno Mustić, gave an interview for
N1 in July 2025, outlining their plans for upcoming seasons. Although the season had not been officially confirmed at that time, Lovreček noted that it is going to be "specific," given that it plans to focus on a male character who is "coming to terms with his
sexuality." In an article from 19 September 2025,
HRT confirmed that
Sram is set to enter its third season. On 16 October, HRT and the show's official
Instagram accounts posted a 26-second-long reel that showcased a montage of clips of Lovro from previous seasons, alluding to his role as the central character of the third season. On 4 November, HRT revealed that the filming of the season had begun, confirming Lovro's central role for the season. The season was written by Sandra Pašić and Boris Grgurević. Jelena Gavrilović returned as director, having also directed the previous two seasons, while Tomislav Sutlar joined the team as director of photography. The official teaser trailer for the season was released online on 15 December 2025, featuring the song "Božić dolazi" () by Diletanti. The trailer introduced two new characters, Mario and Filip, with previous season's principal cast members reprising their roles. ==Release==