The
Star Wars fandom has grown, changed, and expanded since
the first film released in 1977, going beyond a "cultural phenomenon" and a complex major transmedia franchise, with some fans being more vocal than others. Some scholars said that the franchise faltered after
Return of the Jedi showed in theaters in 1983, ending the
original trilogy, with the fandom entering a "dark ages", from 1985 to 1991. It became successful, and large again, when
Bantam Books published
Star Wars novels, and gained an "organic and authentic cultural significance" as it brought in more generations than just
Generation X. Over time, the franchise became "beloved", popular, and a "very stormy murky ocean" for fans. Online spaces created new narratives and sustained social ties and "creative energy," with some gaining communal links to characters like
Luke Skywalker. Younger fans discussed the franchise on
Tumblr rather than
TheForce.Net, connecting with those who were familiar, and know, the franchise, attracting a different kind of fan than "legacy fan[s]." The
Star Wars saga has inspired many fans to create their own non-canon material set in the
Star Wars galaxy, ranging from writing fan-fiction to creating
fan films. In 2002, Lucasfilm sponsored the first annual
Official Star Wars Fan Film Awards, officially recognizing filmmakers and the genre. Because of concerns over potential
copyright and trademark issues, however, the contest was initially open only to
parodies,
mockumentaries, and documentaries. Fan-fiction films set in the
Star Wars universe were originally ineligible, but in 2007 Lucasfilm changed the submission standards to allow in-universe fiction entries. Lucasfilm, for the most part, has allowed but not endorsed the creation of these derivative fan-fiction works, so long as no such work attempts to make a profit from or tarnish the
Star Wars franchise in any way. A documentary released in 2010, entitled
The People vs. George Lucas, examined the issues of
filmmaking and
fanaticism pertaining to the franchise and its creator,
George Lucas. Some scholars noted that although
Lucasfilm states that it has the authority to determine the "single valid truth" for the franchise, certain fans resist this control, recutting films on their own, with the original trilogy said to socialize members of
Generation X, with fans emotionally and psychologically tied to the franchise. ==Parodies==