Starcom (media agency)

The holding company Starcom MediaVest Group (SMG) was established in 2000 through the combination of Starcom and MediaVest. Jack Klues, then Chief Executive Officer of Starcom Worldwide, was appointed as the first CEO of SMG. In 2008, Laura Desmond succeeded him as CEO. The group has entered into agreements with digital platforms and data companies, including Facebook, Twitter, YouTube, Acxiom, and Tencent, primarily in the areas of advertising, data, and analytics. SMG later reorganized its operations into several divisions, including media, content, and technology services, reflecting an increased focus on digital media and data-driven activities. == Structure ==

Starcom MediaVest Group has included a number of specialized units and affiliated agencies, such as: • SMG Performance Marketing, a media agency focused on performance-based campaigns • LiquidThread, a unit engaged in branded content and entertainment • MRY, a digital creative agency • Relevant24, a real-time content and marketing unit • RUN, a programmatic advertising platform • VivaKi, a division focused on programmatic media buying • IP Pixel, a digital agency integrated into SMG in 2007 Other functions within the group have included data analytics, technology services, and sports and event marketing. == Employees and locations ==

As of 2023, Starcom MediaVest Group employed approximately 7,000 people across 49 locations worldwide. ==References==