History In 1936,
Theodore Paul Wright described the effect of learning on
production costs in the
aircraft industry and proposed a mathematical model of the learning curve. Specifically, they tabulated and plotted the direct man-hour cost of various products as a function of cumulative production. This formed the basis of many studies on learning curves in the 1950s. In 1968
Bruce Henderson of the
Boston Consulting Group (BCG) generalized the Unit Cost model pioneered by Wright, and specifically used a
Power Law, which is sometimes called ''Henderson's Law''. He named this particular version the
experience curve. Research by BCG in the 1970s observed
experience curve effects for various industries that ranged from 10 to 25 percent.
Models The main statistical models for learning curves are as follows: • Wright's model ("log-linear"): y = Kx^n, where • y is the cost of the x-th unit, • x is the total number of units made, • K is the cost of the first unit made, • n is the exponent measuring the strength of learning. • Plateau model: y = \max(Kx^n, K_0), where K_0 models the minimal cost achievable. In other words, the learning ceases after cost reaches a sufficiently low level. • Stanford-B model: y = K(x+B)^n, where B models worker's prior experience. • DeJong's model: y = K(M + (1-M)x^n), where M models the fraction of production done by machines (assumed to be unable to learn, unlike a human worker). • S-curve model: y = K(M + (1-M)(x+B)^n), a combination of Stanford-B model and DeJong's model. The key variable is the exponent n measuring the strength of learning. It is usually expressed as n = \log(\phi)/\log(2), where \phi is the "learning rate". In words, it means that the unit cost decreases by 1-\phi, for every doubling of total units made. Wright found that \phi \approx 80\% in aircraft manufacturing, meaning that the unit cost decreases by 20% for every doubling of total units made.
Applications The economic learning of productivity and efficiency generally follows the same kinds of experience curves and have interesting secondary effects. Efficiency and productivity improvement can be considered as whole organization or industry or economy learning processes, as well as for individuals. The general pattern is of first speeding up and then slowing down, as the practically achievable level of methodology improvement is reached. The effect of reducing local effort and resource use by learning improved methods often has the opposite latent effect on the next larger scale system, by facilitating its expansion, or
economic growth, as discussed in the
Jevons paradox in the 1880s and updated in the
Khazzoom–Brookes Postulate in the 1980s. A comprehensive understanding of the application of learning curve on managerial economics would provide plenty of benefits on strategic level. People could predict the appropriate timing of the introductions for new products and offering competitive pricing decisions, deciding investment levels by stimulate innovations on products and the selection of organizational design structures. Balachander and Srinivasan used to study a durable product and its pricing strategy on the principles of the learning curve. Based on the concepts that the growing experience in producing and selling a product would cause the decline of unit production cost, they found the potential best introductory price for this product. As for the problems of
production management under the limitation of scarce resources, Liao observed that without including the effects of the learning curve on labor hours and machines hours, people might make incorrect managerial decisions. Demeester and Qi used the learning curve to study the transition between the old products' eliminating and new products' introduction. Their results indicated that the optimal switching time is determined by the characteristics of product and process, market factors, and the features of learning curve on this production. Konstantaras, Skouri, and Jaber applied the learning curve on demand forecasting and the economic order quantity. They found that the buyers obey to a learning curve, and this result is useful for decision-making on
inventory management. Learning curves have been used to model
Moore's law in the semiconductor industry. When wages are proportional to number of products made, workers may resist changing to a different post or having a new member on the team, since it would temporarily decrease productivity. Learning curves has been used to adjust for temporary dips so that workers are paid more for the same product while they are learning. == Examples and mathematical modeling ==