The
startup company was founded by
Dan Gilbert, Josh Luber, Greg Schwartz, and Chris Kaufman in 2015, and launched in February 2016. Luber had previously founded StockX's predecessor website about rare
sneakers called Campless (established during 2012–2013), a site which was featured in Josh Luber's TED Talk on the sneaker market. After Gilbert acquired Campless from Luber, Luber relocated from Philadelphia to work from Gilbert's
One Campus Martius building in
Downtown Detroit as chief executive officer.
Scott Cutler was appointed
chief executive officer in June 2019. The company has more than 800 employees, as of August 2019. StockX is among the fastest-growing startups in Detroit and Michigan, as of late 2018. In addition to the One Campus Martius office, StockX has an authentication facility in Detroit's
Corktown neighborhood. In 2019, the company opened a fifth authentication center in
Eindhoven, Netherlands. StockX maintains a catalog of all fake items received. and NIKE x Off-White) The company's first "StockX Day" event in Detroit, which invited resellers, platform users, and industry influencers to meet employees and see operations, was held in October 2017 and attended by approximately 200 people. In May 2019, the company held a third "StockX Day" event for an audience of 300 and announced the opening of its first permanent location in New York City along with several major product updates. StockX has collaborated with numerous celebrities and companies on charitable initiatives. In 2017,
Eminem collaborated with the company to raffle off his
Air Jordan sneakers designed in collaboration with
Carhartt to raise funds for the Greater Houston Community Foundation Hurricane Harvey Relief Fund and
Team Rubicon to support relief efforts in Texas and Florida following
Hurricane Harvey.
Nike Inc.'s debut of
LeBron James' first retro sneaker via StockX marked the first time the brand bypassed
retail and went directly to the
secondary market. StockX suffered a
data breach in mid-2019. In September, the company and
Bleacher Report reached a multiyear advertising agreement, and Deena Bahri became StockX's first
chief marketing officer. In September 2020, StockX co-founder Josh Luber left the company. In November 2021, StockX announced that it had signed
UConn basketball player
Paige Bueckers as its primary spokesperson for its basketball and women's sports lines. In January 2022, StockX announced the ability to buy and sell
NFTs on its marketplace. == Business model ==