The novel opens with a deceased programmer inside a device that has driven a hole saw through the back of her neck. We then meet the protagonist, a professional
social engineer named James Pryce who works for Red Rook, a
gray-hat security company. He attends a meeting at a giant media company, run by twins Blake and Blythe Randall. James watches a mysterious video in which the Randall's half-brother Billy evidently electrocutes himself, but this turns out to be a ruse. Billy has "virtualized" himself in a
virtual world known as "NOD" in order to communicate secretly with Blake. The twins hire James to work undercover at a gamer colony called, GAME and there James uncovers other mysteries including a number of suicides among Billy's friends, known as "the Jackanapes". It turns out that Billy has begun an
ARG based in NOD at a replica of the castle from the
Marquis de Sade's,
The 120 Days of Sodom. Finally, James penetrates a group working on a project they hope will usher in a whole new era of sensual technology. ==Characters==