Early examples Digital distribution of music began to achieve prominence in the late 1990s and early 2000s, popularized by websites such as
MP3.com and
PeopleSound (which allowed musicians to publish tracks online for streaming, download, and/or purchase), as well as
file sharing services such as
Napster. In 1999, MP3.com launched "My.MP3.com", a feature which allowed users to
rip and upload music files from CDs they owned into a personal library via its "Beam-it" software, which they could then stream via their accounts. In 2000, the service was the subject of a lawsuit by
Universal Music Group,
UMG Recordings, Inc. v. MP3.com, Inc., which ultimately ruled that the service allowed for the unauthorized distribution of
copyrighted sound recordings. Although users were required to acknowledge that they owned the music, it was not practical to verify. The lawsuit proved detrimental to MP3.com: it would be sold to UMG's parent company
Vivendi Universal in May 2001, and sold to
CNET in November 2003, which shut down its music distribution platform in December 2003. In December 2001,
Rhapsody was launched by the startup Listen.com, becoming the first service to offer subscription-based streaming access to a library of music online. Initially limited to content from independent labels such as
Naxos, it later reached agreements to stream music from the "big five" major labels. In 2003,
Roxio acquired both the online music store
PressPlay and the intellectual property of Napster, and used their assets to launch "
Napster 2.0"—an online music store and subscription music streaming platform.
Pandora Radio launched in 2005; the service initially allowed users to create and listen to
internet radio stations based on categories such as genres, which could then be personalized by giving
"thumbs up" and "thumbs down" ratings to songs and artists the user liked or disliked. The service's recommendation engine, the
Music Genome Project, analyzes and determines songs based on various traits. Pandora initially operated within the royalty framework enforced by
SoundExchange for internet radio in the United States, resulting in operational limitations: users could not choose individual songs to play on-demand, and could only skip a limited number of songs per-hour (although users could later receive more skips by watching video advertisements). In 2008, the company joined with other internet radio companies to protest proposed rate changes by SoundExchange.
Yahoo! acquired Launch Media and its
LaunchCast internet radio platform in 2001 amid the
dot-com bubble; in 2005, the service evolved into
Yahoo Music Unlimited, a subscription service that allowed songs to be streamed in
DRM-protected Windows Media Audio (WMA), and purchased for an additional fee.
Web 2.0 services led to new avenues for music streaming:
YouTube would become a prominent platform for
music videos, and eventually displaced
music television as their main distribution outlet.
MySpace allowed musicians to publish songs to stream on their respective pages, as well as interact and
engage with their fans.
Launch of Spotify, increasing competition co-founder
Daniel Ek in 2011. In 2006, Swedish businessman
Daniel Ek and
Martin Lorentzon founded
Spotify, which first launched in 2008; aiming to create a legal alternative to
file sharing platforms such as
Napster and
Kazaa, the service allowed users to stream songs on-demand using
peer-to-peer technology, and would be offered in subscription-based and ad-supported tiers. Ek stated that he wanted to "create a service that was better than piracy and at the same time compensates the music industry." In 2006, a French music streaming website known as Blogmusiq was shut down after copyright complaints by the local royalty agency
SACEM. After reaching agreements with SACEM, the site subsequently relaunched as
Deezer, which reached seven million users by the end of 2009. Yahoo Music Unlimited was discontinued in July 2008, and Yahoo also directed users to Rhapsody. In the 2010s, online streaming gradually had begun to displace
radio airplay as a significant factor in the commercial success of music. Spotify officially launched in the United States in 2011, and
Billboard began to increasingly include streams into the methodologies of its
record charts. In 2012,
Psy's
K-pop song "
Gangnam Style" became a major international hit, driven primarily by the
viral popularity of its music video; "Gangnam Style" would become the first YouTube video to reach
one billion views. "
Harlem Shake"—a song by
trap producer
Baauer that had become associated with a
viral dance meme—was boosted to number-one on the
Billboard Hot 100 chart in February 2013 after U.S. YouTube views for music content were added to its methodology.
Amazon Music Unlimited, and
Google Play Music All-Access (a branch of a service also offering downloads and a music locker). Beats Electronics was later acquired by
Apple Inc., which discontinued Beats Music in 2015 and replaced it with a new
Apple Music service. In October 2015, after initially offering "Music Key"—a subscription bundling Play Music All Access with ad-free viewing of music content on YouTube, Google launched
YouTube Red— which extended ad-free access to all videos on the platform, and added
premium original video content in an effort to compete with services such as
Netflix. In 2016, Rhapsody was renamed
Napster; Rhapsody had acquired Napster in 2011. In 2017, Pandora launched a "Premium" tier, which features an on-demand service more in line with its competitors, while still leveraging its existing recommendation engine and manual curation. In October 2017, Microsoft announced the discontinuation of Groove Music Pass, and directed its users to Spotify. In 2018, YouTube Red rebranded as YouTube Premium, and YouTube concurrently introduced a redesigned YouTube Music platform, along with a separate YouTube Music subscription at a lower price point. The YouTube Music platform can be used without a subscription, but carries video advertising, and does not support background playback on mobile devices. The YouTube Music service eventually replaced Google Play Music entirely in 2020, and Google no longer operates a digital music store. In 2019,
Beatport, an online music store primarily targeting
DJs and
electronic music, announced music streaming services known as Beatport Cloud and Beatport Link. The latter is designed to integrate directly with
DJ software such as
Serato,
Rekordbox,
Traktor, and its first-party
web application Beatport DJ (which launched in 2021); the service targets professional DJs shifting to streaming-based models for their music libraries, as well as amateur DJs. and concert presentations. Spotify has similarly made investments into non-music content such as
podcasts (including its acquisition of
Bill Simmons' sports publication and podcast network
The Ringer, and exclusive rights to
The Joe Rogan Experience)'''' and
audiobooks. == Impact and figures ==