During the 1970s, STV formed a programming and operational affiliation with
GLV-10 (later GLV-8) in
Traralgon and
BCV-8 in
Bendigo – a partnership expanded upon in 1982 with the establishment of a single on-air identity and programming schedule across the three stations, known originally as
Southern Cross TV8 and later, the
Southern Cross Network. Bond later onsold the station to
ENT Ltd. later that same year in May and split from the Southern Cross Network shortly afterwards to join the VICTV Television Victoria network, which also encompassed
GMV-6 Shepparton and
BTV-6 Ballarat and following aggregation, extended its transmission area into
Bendigo,
Albury and
Gippsland. However,
Mildura was not included in aggregation. The VIC TV network (including STV) was sold to WIN Television in 1994. STV were the only commercial television station and as an independent affiliate broadcast a mixture of programs from the three commercial networks in 1965 to 1997. Mildura did not gain an addition television service until 1 July 1997, when
Prime Television launched to become a
Seven Network affiliate while WIN Mildura became a dual Nine and Ten affiliate. On 30 June 2010, the station ceased broadcasting on analogue as part of the digital TV switchover in the Mildura area. On 1 July 2016, as part of a wide national re-alignment of regional television, STV swapped affiliations with
MDV switching from Nine Network to
Network Ten, rebroadcasting a feed of
ATV-10 from Melbourne with local ads. On 1 July 2021, as part of a wide national re-alignment of regional television, STV swapped affiliations with
MDV switching back from Network 10 to the
Nine Network.
Programming WIN Mildura broadcasts its programming from
Channel Nine.
WIN News Sunraysia For nearly 50 years, the station produced regional news bulletins from its Mildura studios. In later years,
WIN News programs were presented from
VTV's studios in Ballarat. WIN ceased its Sunraysia news operations in May 2015, at the same time WIN ceased its Mackay news operations. In November 2025,
WIN News relaunched a local bulletin for the Mildura - Sunraysia region, presented by Bruce Roberts from the networks
Wollongong studios. As a current Nine Network partner, it broadcasts the national and Victorian
Nine News editions and
A Current Affair. ==References==