Rahi worked in the Punjabi film industry for over four decades. He was the highest paid Pakistani actor of his time.
Bahar Begum reacted by saying: "I remember Sultan always saying that this industry will miss him when he’s gone but at the time, I don’t think we fully understood what he meant, but he truly proved his worth, There was only one Sultan Rahi in Lollywood and there will always be one Sultan Rahi – no one can replace him".
Mustafa Qureshi commented that "Our onscreen chemistry was unique in a number of ways. Our pairing was the most popular film partnership throughout Lollywood's history, It’s true, there will never be another Sultan Rahi, ever. Everything he earned was a result of sheer hard work and talent". Film director Pervaiz Rana added: "Even though we are still making Punjabi films and many new heroes have entered and left the industry, I don’t think the golden era of Sultan Rahi will ever come back. His dialogues are etched in our hearts and memories, It’s the country’s love for Sultan that continues to reflect in his pictures and posters being plastered in shops and on buses." ==Awards and honours==