Preparation In early July 2013, Sung's wife briefly left him. On July 25, he declared himself a victim of reverse discrimination and announced his intention to die by suicide. Sung jumped from the
Mapo Bridge into the
Han River, leaving a note saying that he would risk his life to raise ₩100 million (about $94,000) in donations to pay debts owed by Man of Korea. He posted on the organization's website, "Dear citizens, I plan to jump off a bridge over the Han River. I hope you give us a last chance. Please lend us 100 million won which will be used for paying back debt and seed money of our organization". Sung's announcement was met with indifference. "Ridiculous. He is begging for money and he's holding himself as a hostage", read a post on the Man of Korea homepage. Another read, "Threat fund-raiser? That's creative. Just jump off the bridge like you promised".
Jump On July 26, 2013, Sung took a taxi from
Yeongdeungpo to
Mapo District with
Han Seung-oh, Lee Ji-hun and five other people. Although he was accompanied by two lifeguards, it had rained heavily that day and the day before. At 3:00 pm, Sung jumped from the Mapo Bridge. Rescue efforts began at about 3:20 pm, and a broad search of the Han River was conducted. About 50 firefighters from the Yeongdeungpo Fire Station, one helicopter and three rescue boats continued the search Saturday and Sunday; six ambulances stood by. Sung's body was found near the south end of the
Seogang Bridge, connecting
Yeouido to northern Seoul, on July 29. He was barefoot, and his white shirt and dark-gray pants were what he was wearing when he jumped. There was a reported month-long increase in copycat suicides in August 2013. == See also ==