Super Saturday

Super Saturday typically nets approximately $15 billion in retail sales. To compete with each other, stores offer significant discounts and extend store hours in an attempt to attract customers and drive impulse buying. Super Saturday accounts for a significant portion of the holiday sales for retail stores. In 2006, a study determined that sales between December 21 and 24 accounted for 13.6 percent of holiday sales. Some businesses do as much as 60 percent of their sales on this day. In an effort to attract customers, stores often extend their hours during these crucial days of the retail season. Some stores go as far as to leave their stores open all day long until Christmas Eve in hopes that customers will take the extra time during off-peak hours to both review alternative options and to spread out workloads for cashiers. Because stores predict double or triple their typical customer turnout on Super Saturday, many increase their staffing during these critical days to be able to handle the demand. ==Shoppers==

The day typically nets a significant amount of revenue for retailers because of the demand by shoppers. 2009 reports indicated that by the middle of December, more than half of all shoppers in the United States still had more holiday shopping to do. Some experts predicted that approximately 40% of consumers hadn't started their holiday shopping by Super Saturday in 2009, with some customers citing full-time jobs as impeding their access to stores earlier in the year. Cathy Bergh from The Christmas House notes that the day is significant because it is "the last chance [for shoppers] to get out and do their shopping." ==Other usages==

Super Saturday can also be used for any Saturday where a large number of related events are held. For example, in the context of the Eurovision Song Contest the Saturday on which most broadcasters organize their national final is often declared as Super Saturday. In sport, the final weekend of the Six Nations Championship, Rugby Union's premier international competition in Europe is referred to as "Super Saturday". It is the only day of the competition to feature all three games of a single round. in the UK. The phrase was also used (mainly by the British media) to refer to the middle Saturday of the 2012 Summer Olympics (4 August) where Team GB athletes Jessica Ennis, Mo Farah, Greg Rutherford, Danielle King, Laura Trott, Joanna Rowsell, Tom James, Pete Reed, Andrew Triggs Hodge, Alex Gregory, Katherine Copeland and Sophie Hosking all won gold medals. The final Saturday of the US Open in tennis is called "Super Saturday". If the tournament is running to schedule and has not been delayed by inclement weather or similar, both the men's semi-finals and the women's final are played on this day, with the men's semi-finals in the afternoon, then the women's final at night. Outside of sport, the phrase was also used by British media to refer to the Saturday of October 19, 2019 when Boris Johnson’s withdrawal agreement for leaving the European Union was defeated in Parliament. ==See also==