,
South Africa, cited by the band as an inspiration for the song itself. A snippet of "Superheroes" was first played during a
Google Hangouts session hosted by the band on 18 July 2014, where they unveiled their fourth studio album,
No Sound Without Silence. The snippet was one of four to be played during the session, with snippets from
No Sound Without Silence album tracks "The Energy Never Dies", "Man On a Wire", and "No Good In Goodbye" also being played during the session. "Superheroes" was the first full track to be lifted from the album, premiering on
BBC Radio 1 during
The Radio 1 Breakfast Show on 21 July 2014. The track was also set to be released as a
promotional single for
airplay on United States
Contemporary hit radio on 28 July 2014. The track was additionally distributed by
video hosting service Vevo for streaming media the same day.
Music video A
music video to accompany the release of "Superheroes" directed by
Vaughan Arnell was released on 4 August 2014. The music video was shot in
Johannesburg,
South Africa over a period of a few days. The location of the video's
principal photography was inspired by the song itself, with Danny O'Donoghue stating that, "We spent a few days there and spent a lot of time with the people in the township, because they are our superheroes". ==Reception==